Thinking Forward, Future Focused

Since 2007, Dealer-FX has been transforming how automotive retailers manage their service operations and how they interact with consumers. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency and trust to consumers. From service scheduling to vehicle write-up, through to delivery, the Dealer-FX ONE Platform helps dealerships increase efficiency, profitability, retention and brand loyalty.

Dealer-FX is the exclusive, or preferred service technology provider for many leading OEMs including FCA, Nissan, Infiniti, Toyota, Lexus, Mitsubishi, Audi, GM, Kia and Hyundai in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients.

Dealer-FX is based in Toronto, ON.  We are backed by the strength and resources of HGGC.

Leadership

Our leadership team collectively represents dozens of years of experience at the highest levels of leading technology, automotive industry, customer experience and other disciplines critical to our ongoing success.
Bill Lucchini

Bill Lucchini

Chief Executive Officer

Bill brings over twenty-five years of business strategy, management, and operational experience to Dealer-FX. Prior to Dealer-FX, Bill led the cloud security business unit at Sophos, a global provider of enterprise-grade security solutions. Before Sophos, Bill was the Chief Operating Officer at OnForce where he was responsible for day-to-day customer operations, product development, and marketing.

He started his career at Intuit and held a variety of leadership roles in several of Intuit’s businesses, including QuickBooks Online, the Mid-Market Division, the Intuit Partner Platform, and QuickBase.

In his role as Chief Executive Officer, Bill plays a critical role in helping Dealer-FX evolve and scale as our customer base grows.

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George Kypreos

George Kypreos

Chief Financial Officer

George Kypreos brings more than 30 years of senior business and financial experience in fast-paced, high-growth, innovative environments as well as expertise in both public and private equity-owned technology-based organizations.

Prior to joining Dealer-FX, George served as CFO at Fleet Complete, where he helped grow revenue from $30 million to $100 million in annual revenues and was a key member of the executive team involved in the company’s global expansion.

Before Fleet Complete George was CFO for a number of TSX-listed companies, such as Redline Communications, Xenos Group and SAMSys Technologies.

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Alan Fong

Alan Fong

Chief Technology Officer

Alan brings over twenty years of technology leadership and execution experience, where he has built and developed innovative solutions for high-growth technology companies in multiple industries - automotive, healthcare, telecom and enterprise workload management.

With his progressive responsibilities in the software industry, Alan has created product value by understanding customer problems, then building technology solutions that lead to improved business outcomes and happy users. Alan is also very involved in the startup ecosystem as an advisor and mentor to various startups, helping them focus to build for customer value and prepare to rapidly scale. Alan holds a Computer Engineering degree from the University of Waterloo.

As Chief Technology Officer, Alan will accelerate innovation, research and development for the Dealer-FX solution offering. Alan joins Dealer-FX from Fleet Complete, where he most recently served as Chief Technology Officer.

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James Knight

James Knight

Executive VP, Strategy & Business Development

With almost 25 years in the automotive industry, James brings a wealth of knowledge to the Dealer-FX team. He has held senior positions at Reynolds and Reynolds, ADP Dealer Services and The Higher Gear Group.

James currently oversees North American sales and focuses on strategic account management and new business development for Dealer-FX. He has extensive nation-wide experience deploying CRM solutions at Tier 1 levels with OEMs, large dealer groups and individual dealerships.

James has been a key customer advocate for the Gold-Support Training program, which has raised dealership profits, increased customer engagement on the drive and helped improve the customer’s overall experience in the service department.

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Laurent Villanueva

Laurent Villanueva

Executive VP, Client Services

Laurent is an MBA and an automotive engineer with a track record of solving B2B clients’ technological and operational challenges and integrating these learnings into holistic business strategies.

He is a leader in Change Management and Employee Motivation with consistent results across North America, Western Europe, Asia and Australia. Laurent started his career with Siemens VDO (now Continental Automotive) where he was quickly promoted from Project Engineer to Project Manager and then Business Manager. He then moved to Lafarge, where he led a sales organization of 50+ in Canada before being selected to lead the implementation of processes and CRM tools throughout the global organization. Within Dealer-FX, Laurent leads the training and installation teams. He holds an engineering degree from a French “Grande École” (Master equivalent) and an MBA from Queen’s University. Laurent is fluent in English, French and Spanish.

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Daniel B. Mulé

Daniel B. Mulé

Senior VP, Sales

As SVP of Sales Daniel is responsible for driving global sales at Dealer-FX. He is a dynamic, hands on, sales leader with 15+ years of experience building, running, and scaling high performing teams. He brings a wealth of experience in sales processes, sales metrics, and go-to-market strategies to Dealer-FX.

Prior to joining Dealer-FX, Daniel led Sales at Fleetmatics through their IPO and 3.5B Sale to Verizon, and most recently spent 4 years scaling Telematics Sales at Rand McNally as their VP of Sales.

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