Part One: A Disruptive Transformation, and a Golden Opportunity Automotive retailers and service professionals face a disruptive transformation. Indeed, while the business of selling and servicing cars seems to be moving at the pace of “business as usual,” around the bend lies one of the most challenging times since the 2009 recession. Consider: Today’s downshifting […]

A recent survey finds that price doesn’t keep customers from returning to dealerships for service after the warranty expires. Turns out that it’s not a race to the bottom after all. At least that’s according to a recent survey conducted by DealerRater.com, for Automotive News. The survey found that the cost of post-warranty service doesn’t keep customers […]

Porsche brings AR to Techs - Dealer-FX

Porsche Introduces Its ‘Live Look’ Technician Platform Porsche just introduced the long-awaited Google Glass concept to automotive technicians, bringing a media darling technology to dealership service shops. Can this transform the technician experience or is it just more cool technology looking for an application? Named Tech Live Look,  it features projection technology and high-quality, lightweight […]

Clear, personalized and timely communication delivered across the right channel is key to delivering a great experience. They want you to remember their name. And it also wouldn’t hurt to know why they’re standing in your service drive, awaiting an advisor to check them in. Today’s customers want you to know as much as is […]

How Transparency and “Right-time” Expectations are Impacting Dealership Service Departments It’s a need-to-know world. And people need to know when – right down to the minute. Driven in part by busy, complicated lives, consumers are flocking to on-demand services: according to Boston Retail Partners and the National Retail Federation, over half of global retailers currently […]