Entries by Brian Chee

Visit Dealer-FX at NADA2019

The NADA Show Expo is the auto industry’s premier marketplace of products, services and technologies specifically targeted to franchised new car dealerships. The Dealer-FX Team will be at the NADA 2019 Expo in San Francisco, January 25-27, 2019, in booth #3625S to demonstrate the features and benefits of ONE Platform to OEMs and dealers.

Three Simple Ways Digital Marketing Can Make a Difference to Your Service Drive

Every day, customers come and go through the dealership service drive, the happy result of effective sales and digital marketing efforts that span all aspects of your business. Increasingly, that flow of business is dictated by online activity. Indeed, according to Google, 4-in-5 customers use search engines to find information before making a purchase decision […]

Dealer-FX Named One of the Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500™

Dealer-FX Receives Distinction for the Fifth Consecutive Year Toronto, ON, November 27, 2018 — Dealer-FX announced today that it has been named one of the fastest growing companies in North America in Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. […]

Dealer-FX and Tire Profiles Announce the Integration of TreadSpec and Groove Glove into ONE Platform

The partnership ensures tire diagnostic information is provided to all service customers…at check-in Toronto and Detroit, November 13, 2018 – Dealer-FX, the leading customer experience management provider for automotive OEMs and retailers, has announced the integration of TreadSpec and Groove Glove into the ONE Platform suite of solutions. TreadSpec is a unique VIN-based tire diagnostic […]

Whitepaper: Is Your Service Department Ready to Deliver on New Customer Expectations?

In today’s digital world, customers are connected and in control, so it’s no surprise their expectations have changed. To keep customers happy and coming back, dealerships need to think differently about technology, customer touchpoints and service department culture. Service departments should be customer-focused and process-oriented, and leverage technology that allows the entire service department to be connected. […]

Automotive Tech and Trends Round Up: Is Now the Time for a Service Save?

The days are getting shorter, the air crisper, and playoff baseball is at hand. Which means there’s one question on everyone’s mind: Is this when new vehicle sales start to slide, and the Service Department comes in from the bullpen for the save? The answer, apparently, is that it “depends.” Comparing September sales to last […]

Creating Trust at the Service Drive: Remember the Four Cs

Quick: What’s the top reason for customer dissatisfaction? Unmet expectations. And while failed expectations happen for many reasons, at the core of every disappointing service experience is a breakdown in trust. Whether that happens due to a broken promise time or another example of miscommunication, it still means that an advisor or manager overpromised results […]

Three Questions to Ask About Service Dashboard…and One Special Feature

The service journey can be fast-paced and complicated. One missed appointment, a broken promise time or confused communication can lead to missed steps and a poor customer experience. The pace of service retail in this digital-driven and on-demand market places a premium on efficiency and creates a need to build an automated monitoring, communication, and […]

Round-Up: Automotive Service, Technology and Trends

Summer is almost over. And it would seem the years of ever-increasing new car sales are also coming to an end, which means service departments will soon be more vital than ever — a fact that underlines the need for an effective operational plan. Here are three headlines that show just how much things are changing: […]