ONE Platform Will Accelerate the Digital Transformation of Kia Dealers across America.

Dealer-FX, the leader in digital transformation and customer experience management for automotive retailers and OEMs, today announced that they have been named an approved partner for Kia Motors America’s Service Lane Technology program. 

By adopting Dealer-FX’s ONE Platform, Kia dealerships across the United States can deliver the industry’s best digital service experience for their customers. The platform will be enhanced with the integration of Kia data, third-party technology providers and 23 of the leading DMS providers.

“This is a great opportunity for Dealer-FX and we are excited to build strong and successful partnerships with Kia dealers,” said Dealer-FX CEO, Bill Lucchini. “With more than 2,500 dealer clients, we know ONE Platform will significantly improve parts sales, CSI scores and customer retention while providing Kia customers with a transparent, digital service experience.” 

For automotive dealers looking to drive efficiency, growth and retention, Dealer-FX provides cloud-based applications which, when combined, provide an end-to-end solution that streamlines service operations, increases fixed operations profitability and delivers an enhanced customer experience. Leveraging advanced third-party and OEM integrations and AI-driven data, the Dealer-FX ONE Platform significantly improves dealership processes and CSI.

The Dealer-FX Team will be at NADA2020 in Las Vegas, February 15-17 and invites Kia dealers to experience a demonstration of the power of ONE Platform.


About Dealer-FX

Dealer-FX is transforming how automotive retailers manage their service operations and how they interact with consumers. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency and trust to consumers. From service scheduling to vehicle write-up, through to delivery, the Dealer-FX ONE Platform helps dealerships increase efficiency, profitability, retention and brand loyalty.

Dealer-FX is the exclusive, or preferred service technology provider for many leading OEMs including FCA, Nissan, Infiniti, Toyota, Lexus, Mitsubishi, Audi, GM, Kia and Hyundai in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON, and is backed by the strength and resources of HGGC.



Dealer-FX Contact: 

Dennis Welsh, Director of Marketing
(877) 493-0039 x216
pr@dealer-fx.com


Dealer-FX, the leader in digital transformation and customer experience management for automotive retailers and OEMs, today announced that CEO and Founder Gary Kalk will be moving to a new role as Executive Chairman of the Board of Directors at Dealer-FX.  Bill Lucchini was named CEO after having served as COO for the past six months.

“As a business founder and entrepreneur, your role is always evolving, and becoming Chairman is just the latest step on this journey,” said Kalk. “Dealer-FX is at a natural inflection point in its growth, where it makes sense to bring in new leadership.  When Bill joined as COO the intent was that he would take over as CEO, and I’m happy to see this transition at a time when Dealer-FX is really poised to accelerate growth in its next chapter.”

“I am excited and honored to be a part of the Dealer-FX team,” said Lucchini. “Since joining last year, I’ve seen first-hand the tremendous benefit that our platform delivers to OEMs and dealers. With the continued support of Gary and HGGC, we are poised to broaden that impact, accelerate growth and increase profitability.”

Lucchini, who joined as COO in July 2019, brings over a decade of senior executive experience. Immediately prior to Dealer-FX, he was SVP and General Manager at global cybersecurity firm Sophos, where he led the transformation to a cloud-centric security company with the creation of Sophos Central – the fastest growing business in the company’s history. Previous executive roles included COO at OnForce, a marketplace for leading IT talent, and Vice President at Intuit where he led several high growth businesses, including the QuickBooks Mid-Market Division, QuickBase, and the Intuit Partner Platform.

“The Board and I want to thank Gary for the tremendous job he has done in creating Dealer-FX, building it into a leader, and quadrupling revenues over the past 3.5 years,” said Steve Young, President and co-founder of HGGC and member of the Board of Directors at Dealer-FX. “Bill brings a wealth of experience and an extraordinary talent for leading high-growth technology businesses, and we could not be more excited to have him step into the CEO role.  We’re confident that Bill is the right person to build on the Company’s success and bring new energy and ideas as Dealer-FX continues its progress, and we’re very happy to have both Gary and Bill on the team as we enter into 2020.”

2019 was a strong year for Dealer-FX marked by:

  • New OEM partnerships including with Kia Motors America, Hyundai Auto Canada Corp, Mitsubishi Motors of North America, Mitsubishi Motor Sales of Caribbean, Nissan Canada and Volkswagen Group Canada
  • Service appointments up 64 percent and completed inspections up 153 percent over the year prior
  • Numerous new product innovations:
    • Innovative new collaboration system for dealers and their customers called Dealer Messenger
    • Enhanced integrations with DMS vendors for parts information
    • Managed marketing services, making ONE Platform a complete marketing and communications solution
    • Various telematics integrations and workflow enhancements designed to enhance the user experience
  • The addition of new executive talent including CFO George Kypreos and CTO Alan Fong
  • The launch of a new regional service model providing local experts to support dealers with the advice and help to drive increased retention and profits

Dealer-FX invites its current and prospective clients to visit them at NADA 2020 in Las Vegas this February to learn more about the exciting enhancements the company has planned for its strategy and platform in 2020.

About Dealer-FX

Dealer-FX is transforming how automotive retailers manage their service operations and how they interact with consumers. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency and trust to consumers. From service scheduling to vehicle write-up, through to delivery, the Dealer-FX ONE Platform helps dealerships increase efficiency, profitability, retention and brand loyalty.

Dealer-FX is the exclusive, or preferred service technology provider for many leading OEMs including FCA, Nissan, Infiniti, Toyota, Lexus, Mitsubishi, Audi, GM, Kia and Hyundai in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON, and is backed by the strength and resources of HGGC.

About HGGC

HGGC is a leading middle-market private equity firm with $4.3 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its Advantaged Investing approach that enables the firm to source and acquire scalable businesses through partnerships with management teams, founders and sponsors who reinvest alongside HGGC, creating a strong alignment of interests. Over its history, HGGC has completed more than 130 platform investments, add-on acquisitions, recapitalizations and liquidity events with an aggregate transaction value of over $20 billion. More information, including a complete list of current and former portfolio companies, is available at www.hggc.com.

Dealer-FX continues to build momentum with addition to its leadership team. 

Toronto, October 21, 2019 – Dealer-FX, the leader in digital transformation and customer experience management for automotive retailers and OEMs, announced today the appointment of George Kypreos as Chief Financial Officer. George comes to Dealer-FX with over 30 years of senior business and financial experience, in fast-paced, high-growth and innovative organizations.

Prior to joining Dealer-FX, George served as CFO at Fleet Complete, where he helped grow revenue from $30 million to $100 million in annual revenues and was a key member of the executive team involved in the company’s global expansion.

“The Dealer-FX Team is excited to bring George on board as he brings a wealth of experience to the organization,” said Gary Kalk, President and CEO, Dealer-FX. “I look forward to him adding tremendous value to many aspects of our business as we accelerate our growth.” 

“Since its inception in 2006, Dealer-FX has grown to become the market leader, providing the most advanced and comprehensive solution available to automotive dealers and OEMs. They are truly leading the digital transformation of automotive service departments,” said Kypreos. “I am honored and excited to become a part of it.”

George joins other recently-appointed leadership team members at Dealer-FX, to further strengthen the organization, drive product innovation and scale business operations for growth. The recent hirings are a clear sign of Dealer-FX’s continued commitment to their dealer and OEM clients. It’s also proof that Dealer-FX, which has been named as one of the fastest-growing companies in Deloitte’s Technology Fast 500™ for five consecutive years, continues to invest and innovate in the future of automotive customer experience technology.

About Dealer-FX

Dealer-FX is transforming how automotive retailers manage their service operations and how they interact with consumers. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency and trust to consumers. From service scheduling to vehicle write-up, through to delivery, the Dealer-FX ONE Platform helps dealerships increase efficiency, profitability, retention and brand loyalty.

Dealer-FX is the exclusive, or preferred service technology provider for many leading OEMs including FCA, Nissan, Infiniti, Toyota, Lexus, Mitsubishi, Audi, GM, Kia and Hyundai in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON, and is backed by the strength and resources of HGGC.

Dealer-FX Contact: 

Dennis Welsh, Director of Marketing
(877) 493-0039 x216
pr@dealer-fx.com


ONE Platform Gives GM Dealers Industry-leading Scheduling and Tablet Service Drive Solution

Toronto, September 10, 2019 – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotive OEMs and retailers, announced today that ONE Platform has been Parts iMR Approved in the Service Lane Tools category. This approval allows GM dealers to purchase Dealer-FX’s ONE Platform and receive co-op reimbursement from GM for their investment.

By adopting Dealer-FX’s ONE Platform, GM dealerships can deliver the industry’s best digital service experience. The platform is enhanced by integration with 23 leading DMS vendors and GM data integration.

“It’s clear that General Motors shares our vision for delivering an exceptional dealer service experience and we are delighted to participate in the GM Parts iMR program,” said Dealer-FX President & CEO, Gary Kalk. “With more than 2,500 successful dealer clients, we know ONE Platform will substantially improve dealers’ parts sales, menu and inspection usage, CSI and customer retention while giving its customers the best experience available.”

ONE Platform from Dealer-FX manages the entire customer lifecycle and consists of the following components: Online Scheduler, Appointment Manager, Service Dashboard, Advisor Check-In, Technician Inspection, EasyPay, VIN-Specific Maintenance Menu with pricing, plus the Digital MPI and Dealer Messenger mobile applications. GM dealers can also select optional solutions, including Customer Connect and Digital Marketing Programs, designed to connect with and retain service customers.

Dealer-FX is a GM certified vendor for Service Lane Tools and can be found on GM’s Dealer Vendor Advisor portal, which connects certified vendors with GM Dealers.

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About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management and intelligent delivery platform use advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for Mitsubishi, FCA, Nissan, Infiniti, Toyota, Lexus, Audi, GM, Kia, Hyundai and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON. For more information please visit, dealer-fx.com.

Contact:
Dennis Welsh, Director of Marketing
(877) 493-0039 x216
pr@dealer-fx.com





Three Key Leadership Appointments and a Round of New Hires Are Set to Deliver More Innovation for Customers.

Toronto, September 4, 2019 – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotive OEMs and retailers, announced today three appointments: Bill Lucchini, Chief Operating Officer, Alan Fong, Chief Technology Officer, and Lindsay Sparks, Board Member.

“Bill, Alan and Lindsay each bring a wealth of experience in helping to evolve business models and scale technology platforms which will help Dealer-FX accelerate our rapid growth by delivering innovative products for our customers,” said Gary Kalk, President and CEO, Dealer-FX. “I am delighted to welcome them to Dealer-FX at this important stage of our evolution.”

The hiring of three new leaders is a clear sign of Dealer-FX’s commitment to their dealer and OEM clients. It’s also proof that Dealer-FX, which has been named as one of the fastest-growing companies in Deloitte’s Technology Fast 500™ for five consecutive years, continues to invest and innovate in the future of customer experience technology. The new leadership appointments include:

Bill Lucchini, Chief Operating Officer

Bill brings over twenty-five years of business strategy, management, and operational experience to Dealer-FX. Prior to Dealer-FX, Bill led the cloud security business unit at Sophos, a global provider of enterprise-grade security solutions. Before Sophos, Bill was the Chief Operating Officer at OnForce where he was responsible for day-to-day customer operations, product development, and marketing. He started his career at Intuit and held a variety of leadership roles in several of Intuit’s businesses, including QuickBooks Online, the Mid-Market Division, the Intuit Partner Platform, and QuickBase. 

In his role as Chief Operating Officer, Bill will play a critical role in helping Dealer-FX to evolve and scale as our customer base grows.  Bill has a proven track record in other fast-growth businesses and will bring that experience to help Dealer-FX stay ahead of the growth curve. 

“I am excited and honored to help lead the organization to its next phase of innovation and operational excellence,” said Lucchini.


Alan Fong, Chief Technology Officer

Alan brings over 20 years of technology leadership and execution experience, where he has built and developed innovative, high-growth technology companies in multiple industries – automotive, healthcare, telecom and enterprise workload management. With his progressive responsibilities in the software industry, Alan has created product value by understanding customer problems, then building technology solutions that lead to improved business outcomes and realize hyper-growth.  Alan is also very involved in the startup ecosystem as an advisor and mentor to various startups, helping them focus to build for customer value and prepare to rapidly scale. Alan holds a Computer Engineering degree from the University of Waterloo.

As Chief Technology Officer, Alan will accelerate innovation, research, development, building and testing for the ONE Platform offering. Alan joins Dealer-FX from Fleet Complete, where he most recently served as Chief Technology Officer. 

“Dealer-FX is poised to disrupt the automotive industry and drive the transformation that OEMs and dealers are looking for,” said Fong. “I am thrilled to join the team and look forward to developing technology that takes Dealer-FX to the next level.”  

Lindsay Sparks, Board Member 

Lindsay Sparks is a seasoned Senior Executive who has extensive experience building and running a diverse set of businesses. As a former Officer of Microsoft and a multi-time founder and CEO, Lindsay has extensive experience scaling and guiding businesses to industry-leading returns. Lindsay also provides strategic guidance to large investment firms and selected companies. 

As a board member, Lindsay will advise the Dealer-FX executive leadership team and work with them to develop the overall business and technology strategy. He is currently an Executive Director at HGGC and sits on the boards for Carson-Dellosa Publishing LLC and Bluecat Networks.

“Dealer-FX is transforming the customer experience through innovative technology and extensive OEM and third-party integrations,” said Sparks. “I look forward to working with the team at Dealer-FX.” 

###

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management and intelligent delivery platform use advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for Mitsubishi, FCA, Nissan, Infiniti, Toyota, Lexus, Audi, GM, Kia, Hyundai and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON. For more information please visit, dealer-fx.com.

Dealer-FX Contact: 

Dennis Welsh, Director of Marketing
(877) 493-0039 x216

pr@dealer-fx.com

Staying Connected and Engaged with Customers Ensures an Enhanced Digital Service Experience. 

Toronto, ON August 27, 2019 – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotive OEMs and their retailers, is announcing the release of a new mobile Dealer Messenger app, which adds mobile functionality to the existing web-based application that provides additional flexibility and convenience to dealership personnel. Dealer Messenger proactively notifies dealership employees and customers of vehicle status updates.

“Consumer preferences are evolving, forcing a disruptive transformation in the way dealerships service vehicles,” said Gary Kalk, President and CEO of Dealer-FX. “The Dealer Messenger mobile solution enables dealers to communicate to customers via text message to deliver a seamless and frictionless digital service experience.” 

Service staff are not in front of their computers or tablets 100% of the time. The Dealer Messenger app ensures that they will never miss a vehicle status change which will improve throughput, profits and customer satisfaction. Dealer Messenger offers:

  • Proactive, system-generated notifications of vehicle status updates, incoming messages and overdue responses
  • Ability to message internally with other dealer users  (1:1, team or group)
  • Text with customers – including images and video 
  • “Subscribe” to message threads they want to be part of
  • View of the entire history of communication about the customer’s vehicle 

Dealer Messenger seamlessly integrates into ONE Platform to create an end-to-end digital dealership. It’s available to download from the Apple Store or on the Google Play Store. This is another way that Dealer-FX is thinking forward and driving the digital transformation of dealerships. 

# # #

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management and intelligent delivery platform use advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for Mitsubishi, FCA, Nissan, Infiniti, Toyota, Lexus, Audi, GM, Kia, Hyundai and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON. For more information please visit, dealer-fx.com.

Contact:
Dennis Welsh, Director of Marketing
(877) 493-0039 x216
pr@dealer-fx.com


Ultimately, Big Data means little unless it’s connected to a bright idea that helps customers find more value in their automotive experience.

Some call that integration — connecting dots — and just about everyone calls it good customer service. After all, when the information the customer needs is delivered at the right time, and in the correct way, building relationships and writing repair orders is a natural outcome.

That’s the topic of a new Automotive News post about how the Dealer-FX ONE Platform solution can now integrate with Hunter Technologies’ Quick Check, Quick Check Drive and Quick Tread. According to the post, several dealers had approached the two companies requesting some sort of connection between the two services. What they got was true integration between two disparate and disconnected systems and sets of data. In fact, the partnership, which took months of work to bring together, now creates a real-time customer experience from the moment they drive into the service area to the conversation they have with the service advisor.

That’s not hyperbole — it actually works that away. Hunter’s scanning solution picks up important updates about wheel and tire wear as a customer drives in, and that data is sent to the ONE Platform service. The result? Actionable insights for the customer when they step out of their vehicle. For customers, they get a constructive conversation based on data — not opinions — and a strong set of suggested services. Dealer service managers enjoy RO increases thanks to high-value services like wheel alignments.

Check out the post, here.

What’s Next?

Click here to learn more about Dealer-FX ONE Platform. At Dealer-FX, our mission is to help automotive dealerships transform the customer experience by providing leading-edge marketing services that help to deliver the right message at the right time — via the right digital channel. How can we help you?

Increased Data Integration Gives Dealerships More Up-to-Date Customer and Vehicle Information through Dealer-FX Software

Toronto, May 30, 2019 — Dealer-FX, the leading customer experience management provider for automotive OEMs and their retailers, today announced a more comprehensive partnership with PBS Systems. PBS Systems is a leading provider of DMS software providing accurate, reliable dealership software, services and support for over 30 years.  

“We’re excited to offer a more complete integration with PBS Systems for our dealership customers,” said Gary Kalk, President and CEO of Dealer-FX. “The benefits of this enhanced integration will help our dealers streamline service department operations, plus it will simplify the repair order and scheduling process.”

Dealer-FX now delivers the following integrated service enhancements to PBS dealerships:

  • Service Appointment Data Pull: Dealer-FX can now extract all current and future service appointments from the dealership DMS, and help generate an appropriate listing for Appointment Manager
  • Open RO Data Pull:  This allows for the comparison of appointments with DMS originated ROs, and properly identifies shown and missed appointments in the Appointment Manager and VIN Customer Search. Also enables automatic search of a customer by VIN, in PBS v10 — if not found in the Dealer-FX system
  • On-Demand Customer Search by VIN:  Additionally, customers can be searched by VIN from Advisor Check-in and Appointment Manager. This provides PBS dealerships with the most up-to-date customer/vehicle information.


About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for FCA, Nissan, Infiniti, Toyota, Lexus, Audi, VW, Mitsubishi and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON.

Dealer-FX Contact:
Dennis Welsh, Director of Marketing
Dealer-FX
(877) 493-0039 x217
pr@dealer-fx.com
www.dealer-fx.com

About PBS Systems

PBS Systems is a privately held company that continues to be the premier supplier of Dealer Management Systems to dealerships in North America and the Caribbean. PBS is Microsoft Windows-based, making it the most intuitive and user-friendly DMS available. PBS continuously strives to find new ways to partner with their customers to make the dealership more productive, efficient and profitable.

PBS Systems Contact:
Moe Sonier, Business Development
PBS Systems Inc.
1.800.665.6304 x 338
moes@pbssystems.com
http://www.pbssystems.com

Integration Between Technology Providers Gives Auto Retailers a Powerful Way to Present Wheel and Tire Maintenance Suggestions to Customers

Toronto, May 21, 2019 – Dealer-FX, the leading customer experience management provider for automotive OEMs and retailers, today announced the inclusion of Hunter Engineering product data into its ONE Platform service experience. Hunter Engineering Company® is the global leader in alignment systems, wheel and tire service, brake service and inspection lane equipment.

Integration with Hunter’s inspection and alignment systems, including Quick Check Drive™, Quick Check®, and Quick Tread® systems enables automotive retailers to quickly present tire inspection and alignment findings, as well as battery health readings to customers. It’s all made available to the customer on a tablet, enhancing the experience right at the drive.

“We are committed to integrating with partners like Hunter Engineering, who provide the data that drives the best dealer and customer experience,” said Gary Kalk, President and CEO of Dealer-FX. “With this new partnership, our clients can ensure that every vehicle receives a complete service write-up including tire alignment, tread depth, tire pressure, and rotation diagnostics at check-in and inspection.”

Tire inspection and alignment data collected from Hunter Engineering’s connected equipment is added to Dealer-FX’s Advisor Check-In and Technician Inspection applications. Recommendations from the tire inspection will be added to the RO in Advisor Check-in. The Technician Inspection application will be pre-populated with the results of the Hunter scan, eliminating the need for double entry.

“Any dealer that performs alignment or tire service can benefit from this exciting, new integration with Dealer-FX,” noted Alan Hagerty, Product Manager at Hunter. “Our partnership enhances the customer and employee experience by providing connectivity, transparency and streamlined processes.”

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for FCA, Nissan, Infiniti, Toyota, Lexus, Audi, VW, Mitsubishi and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON. For more information please visit www.dealer-fx.com, or connect on Facebook, Twitter and LinkedIn.

Dealer-FX Contact:

Dennis Welsh, Director of Marketing
Dealer-FX
(877) 493-0039 x216
pr@dealer-fx.com

About Hunter Engineering Company

Hunter Engineering Company® is the global leader in alignment systems, wheel and tire service, brake service and inspection lane equipment. Hunter® equipment is approved and used by vehicle manufacturers, automobile and truck dealers, tire dealers and service facilities around the world.  For more information, please contact your local Hunter® representative at www.hunter.com/contact-hunter.

Hunter Engineering Company Contact:

Maddie Laviolette

Marketing Communications Specialist
Hunter Engineering Company
11250 Hunter Drive | Bridgeton, MO 63044
Office: 314-716-0380 | www.hunter.com

Dealer-FX is ready to provide complete digital marketing services for Mitsubishi Motors Dealer network in Canada.

Toronto, May 14, 2019 — Dealer-FX, the leading customer experience management provider for automotive OEMs and retailers, today announced their selection as a preferred partner of Mitsubishi Motors Canada Tier 3 marketing.

“Nearly 90% of vehicle shoppers do some research online before actually setting foot in a store. It’s crucial for dealers to be in front of potential buyers at all steps in the purchase decision process,” said Gary Kalk, President & CEO of Dealer-FX. “We’re pleased to extend our existing relationship with Mitsubishi Motors Canada in providing proven digital marketing solutions for their dealer network.”

Dealer-FX makes it easy to build strong relationships through data-driven and on-target social and digital programs designed to connect with customers. Because customer connections are the lifeline of successful dealerships, effective digital marketing is key to making those connections permanent. Dealer-FX works directly with each dealership to understand its unique positioning to build an effective marketing strategy to engage their audience. Among the advertising solutions available to Mitsubishi Motors dealers in Canada are Social Media Advertising, Search Engine Marketing, Social Media Management, Email Marketing, Conquest Email Marketing and Reputation Management.

“We are pleased to announce that Dealer-FX is now a preferred partner of Mitsubishi Motors Canada marketing,” said Steve Carter, Director of Marketing, Mitsubishi Motor Sales of Canada, Inc. “Creating a premium digital experience for our customers from corporate to the dealership that is easy-to-use, informative and rich in content is important to the overall customer experience at Mitsubishi Motors. Dealer-FX helps us achieve these goals by helping us to provide a seamless end-to-end digital journey.”

Dealer-FX has been an existing partner of Mitsubishi Motor  Sales of Canada, Inc. for the last nine years, powering MiCAR, an after-sales technology platform, in addition to providing various digital marketing programs at both the Tier 2 and Tier 3 levels.

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. We are backed by the strength and resources of HGGC, a private equity firm in Palo Alto, CA. Our core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for Mitsubishi, FCA, Nissan, Infiniti, Toyota, Lexus, Audi and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto. For more information please visit dealer-fx.com, or connect on Facebook, Twitter and LinkedIn.

Dealer-FX Contact
Dennis Welsh, Director of Marketing
(877) 493-0039 x216
pr@dealer-fx.com

About Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

MMSCAN MEDIA CONTACT
Michelle Lee-Gracey, Manager, Public Relations
Mitsubishi Motor Sales of Canada
michelle.lee-gracey@mmcan.ca