Join Greg Dryden from Dealer-FX at DD27, and learn how to win at customer service in the digital age.

Greg Dryden, Vice President of Client Optimization at Dealer-FX

By now you probably know about the value of digital solutions to your marketing, sales and service operations. About how it connects the overall dealership environment and improves the experience. Most of all, how it can empower your service team to meet, and exceed, customer demands.  

But if you’re not sure – if you’re wondering how technology can help – consider the findings from a recent J.D. Power Study that showed how satisfaction is 75 points higher (on a 1,000-point scale) among customers who have an all-digital experience, compared with one that is all analog. The fact is that customers prefer to schedule service via the internet and communicate with the dealer through text messages, rather than doing those tasks via phone. The study also notes that customer satisfaction increases even further when a service advisor uses a tablet during the service visit. And we all know – without a doubt – that happy customers translate into repeat customers. Indeed, Carlisle & Company found that satisfied service customers are 36% more likely to purchase a vehicle from the same brand.

If only it were that easy, right? The challenge is (and always will be) that consumer preferences are evolving. Today, digital commerce has driven new shopping and buying habits (see: Amazon) and the result is a disruptive transformation in the way dealerships sell and service vehicles. As a result, being able to exceed customer demands – and continually improve CSI scores – has become one of the most crucial KPIs for your entire dealership.

Digital Dealer 27 Session:  Five Ways to Win at Customer Service in the Digital Age

Dealer-FX will be speaking at Digital Dealer 27 #DD27 in Las Vegas

At Digital Dealer 27 in Las Vegas, Greg Dryden from Dealer-FX will go into detail about how to win at customer service in the digital age. As the Dealer-FX Vice President of Client Optimization, Dryden is an expert at understanding consumer signals, and showing dealers how digital solutions can help managers exceed expectations. With more than 25 years’ experience in the industry, Dryden has worked in almost every role at the dealership, from Certified Master Technician to GM of the largest Ford Store in the United States, and COO of Ricart Automotive Group. Scheduled for Tuesday, August 20, at 1:20 pm, attendees can expect to learn how to:

  • Identify the gaps in your dealership’s digital transformation and calculate the impact on the business caused by gaps and breakdowns in your current processes.
  • Address these gaps and enhance the customer experience while increasing throughput, capacity and parts and service revenue. 
  • Implement a plan to improve the experience at every single touchpoint with the customer to drive customer satisfaction, retention, and brand loyalty/repurchase.

Be sure to attend “5 Ways to Win at Customer Service in the Digital Age — Learn How to Exceed Customer Demands to Drive Customer Satisfaction” on Tuesday, August 20 at 1:20 pm. Click here for more details.

What’s Next?

We drive the digital transformation of dealerships with the only end-to-end platform that gives your employees the tools they need to satisfy customers while driving higher revenue and profits. Experience a LIVE DEMO today!

Increased Data Integration Gives Dealerships More Up-to-Date Customer and Vehicle Information through Dealer-FX Software

Toronto, May 30, 2019 — Dealer-FX, the leading customer experience management provider for automotive OEMs and their retailers, today announced a more comprehensive partnership with PBS Systems. PBS Systems is a leading provider of DMS software providing accurate, reliable dealership software, services and support for over 30 years.  

“We’re excited to offer a more complete integration with PBS Systems for our dealership customers,” said Gary Kalk, President and CEO of Dealer-FX. “The benefits of this enhanced integration will help our dealers streamline service department operations, plus it will simplify the repair order and scheduling process.”

Dealer-FX now delivers the following integrated service enhancements to PBS dealerships:

  • Service Appointment Data Pull: Dealer-FX can now extract all current and future service appointments from the dealership DMS, and help generate an appropriate listing for Appointment Manager
  • Open RO Data Pull:  This allows for the comparison of appointments with DMS originated ROs, and properly identifies shown and missed appointments in the Appointment Manager and VIN Customer Search. Also enables automatic search of a customer by VIN, in PBS v10 — if not found in the Dealer-FX system
  • On-Demand Customer Search by VIN:  Additionally, customers can be searched by VIN from Advisor Check-in and Appointment Manager. This provides PBS dealerships with the most up-to-date customer/vehicle information.


About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for FCA, Nissan, Infiniti, Toyota, Lexus, Audi, VW, Mitsubishi and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON.

Dealer-FX Contact:
Dennis Welsh, Director of Marketing
Dealer-FX
(877) 493-0039 x217
pr@dealer-fx.com
www.dealer-fx.com

About PBS Systems

PBS Systems is a privately held company that continues to be the premier supplier of Dealer Management Systems to dealerships in North America and the Caribbean. PBS is Microsoft Windows-based, making it the most intuitive and user-friendly DMS available. PBS continuously strives to find new ways to partner with their customers to make the dealership more productive, efficient and profitable.

PBS Systems Contact:
Moe Sonier, Business Development
PBS Systems Inc.
1.800.665.6304 x 338
moes@pbssystems.com
http://www.pbssystems.com

Integration Between Technology Providers Gives Auto Retailers a Powerful Way to Present Wheel and Tire Maintenance Suggestions to Customers

Toronto, May 21, 2019 – Dealer-FX, the leading customer experience management provider for automotive OEMs and retailers, today announced the inclusion of Hunter Engineering product data into its ONE Platform service experience. Hunter Engineering Company® is the global leader in alignment systems, wheel and tire service, brake service and inspection lane equipment.

Integration with Hunter’s inspection and alignment systems, including Quick Check Drive™, Quick Check®, and Quick Tread® systems enables automotive retailers to quickly present tire inspection and alignment findings, as well as battery health readings to customers. It’s all made available to the customer on a tablet, enhancing the experience right at the drive.

“We are committed to integrating with partners like Hunter Engineering, who provide the data that drives the best dealer and customer experience,” said Gary Kalk, President and CEO of Dealer-FX. “With this new partnership, our clients can ensure that every vehicle receives a complete service write-up including tire alignment, tread depth, tire pressure, and rotation diagnostics at check-in and inspection.”

Tire inspection and alignment data collected from Hunter Engineering’s connected equipment is added to Dealer-FX’s Advisor Check-In and Technician Inspection applications. Recommendations from the tire inspection will be added to the RO in Advisor Check-in. The Technician Inspection application will be pre-populated with the results of the Hunter scan, eliminating the need for double entry.

“Any dealer that performs alignment or tire service can benefit from this exciting, new integration with Dealer-FX,” noted Alan Hagerty, Product Manager at Hunter. “Our partnership enhances the customer and employee experience by providing connectivity, transparency and streamlined processes.”

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for FCA, Nissan, Infiniti, Toyota, Lexus, Audi, VW, Mitsubishi and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON. For more information please visit www.dealer-fx.com, or connect on Facebook, Twitter and LinkedIn.

Dealer-FX Contact:

Dennis Welsh, Director of Marketing
Dealer-FX
(877) 493-0039 x216
pr@dealer-fx.com

About Hunter Engineering Company

Hunter Engineering Company® is the global leader in alignment systems, wheel and tire service, brake service and inspection lane equipment. Hunter® equipment is approved and used by vehicle manufacturers, automobile and truck dealers, tire dealers and service facilities around the world.  For more information, please contact your local Hunter® representative at www.hunter.com/contact-hunter.

Hunter Engineering Company Contact:

Maddie Laviolette

Marketing Communications Specialist
Hunter Engineering Company
11250 Hunter Drive | Bridgeton, MO 63044
Office: 314-716-0380 | www.hunter.com

Dealer-FX is ready to provide complete digital marketing services for Mitsubishi Motors Dealer network in Canada.

Toronto, May 14, 2019 — Dealer-FX, the leading customer experience management provider for automotive OEMs and retailers, today announced their selection as a preferred partner of Mitsubishi Motors Canada Tier 3 marketing.

“Nearly 90% of vehicle shoppers do some research online before actually setting foot in a store. It’s crucial for dealers to be in front of potential buyers at all steps in the purchase decision process,” said Gary Kalk, President & CEO of Dealer-FX. “We’re pleased to extend our existing relationship with Mitsubishi Motors Canada in providing proven digital marketing solutions for their dealer network.”

Dealer-FX makes it easy to build strong relationships through data-driven and on-target social and digital programs designed to connect with customers. Because customer connections are the lifeline of successful dealerships, effective digital marketing is key to making those connections permanent. Dealer-FX works directly with each dealership to understand its unique positioning to build an effective marketing strategy to engage their audience. Among the advertising solutions available to Mitsubishi Motors dealers in Canada are Social Media Advertising, Search Engine Marketing, Social Media Management, Email Marketing, Conquest Email Marketing and Reputation Management.

“We are pleased to announce that Dealer-FX is now a preferred partner of Mitsubishi Motors Canada marketing,” said Steve Carter, Director of Marketing, Mitsubishi Motor Sales of Canada, Inc. “Creating a premium digital experience for our customers from corporate to the dealership that is easy-to-use, informative and rich in content is important to the overall customer experience at Mitsubishi Motors. Dealer-FX helps us achieve these goals by helping us to provide a seamless end-to-end digital journey.”

Dealer-FX has been an existing partner of Mitsubishi Motor  Sales of Canada, Inc. for the last nine years, powering MiCAR, an after-sales technology platform, in addition to providing various digital marketing programs at both the Tier 2 and Tier 3 levels.

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. We are backed by the strength and resources of HGGC, a private equity firm in Palo Alto, CA. Our core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for Mitsubishi, FCA, Nissan, Infiniti, Toyota, Lexus, Audi and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto. For more information please visit dealer-fx.com, or connect on Facebook, Twitter and LinkedIn.

Dealer-FX Contact
Dennis Welsh, Director of Marketing
(877) 493-0039 x216
pr@dealer-fx.com

About Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

MMSCAN MEDIA CONTACT
Michelle Lee-Gracey, Manager, Public Relations
Mitsubishi Motor Sales of Canada
michelle.lee-gracey@mmcan.ca

Digitize the vehicle delivery process and introduce every customer to the Service Department.

Toronto and Detroit, January 23, 2019 – Dealer-FX, the leading customer experience management provider for automotive OEMs and their retailers, is announcing the release of Sales2Service, the automotive industry’s first digital pre-delivery checklist mobile solution.

Sales2Service seamlessly integrates with all ONE Platform applications to create an end-to-end digital dealership. This mobile solution empowers the salesperson to provide a digital retail experience to the customer and ensures that their first service visit is booked through the integrated Online Scheduler. For the customer, the application validates their contact information, registers them in the OEM ownership portal and captures their communication preferences up front. With these details quickly sorted, it leaves more time for a detailed delivery and customers leave with a better understanding of their vehicle’s features.

“The transition from sales to service is an often overlooked process at the time of delivery,” said Gary Kalk, President and CEO of Dealer-FX. “The Sales2Service mobile solution is an effective tool that will not only build credibility and trust with the sales customer but also will dramatically increase first service visit retention and customer satisfaction. It’s another way that Dealer-FX is thinking forward and driving the digital transformation of our dealers.”

Sales2Service enriches the ownership experience for the customer, increasing customer satisfaction and CSI scores. It also improves the process flow for the dealer, notifies management of customer concerns and helps them deliver on key performance indicators set out by each OEM.

“This tool has greatly improved our retention and customer experience. We have over 80% of buyers coming back for their first appointment,” said Jim Leckie, Director of VW Operations, Humberview Volkswagen.

The Dealer-FX Team will be at the NADA 2019 Expo in San Francisco, January 25-27, 2019, in booth #3625S to demonstrate the features and benefits of Sales2Service to OEMs and dealers.

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for FCA, Nissan, Infiniti, Toyota, Lexus, Audi, VW, Mitsubishi in the US and Canada, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON. For more information please visit, www.dealer-fx.com.

Contact:
Dennis Welsh, Director of Marketing
(877) 493-0039 x216
pr@dealer-fx.com


See how dealership service departments can improve efficiency and customer experience while increasing retention and profitability.

Toronto and Detroit, January 9, 2019 – Dealer-FX, the leading customer experience management provider for automotive OEMs and their retailers, announced it will be conducting a NADA Workshop focused on improving dealership service department effectiveness and efficiency at the NADA 2019 Convention & Expo in San Francisco, January 24-27, 2019.

This informative in-depth workshop covers several actionable opportunities and educates dealers how to:

  1. Identify gaps in current service department processes such as missed appointments, lost service write-up revenue, declined services and lost parts sales.
  2. Calculate the impact on business caused by gaps and breakdowns in processes.
  3. Formulate a plan to address customer experience gaps while increasing throughput, capacity, parts, service revenue and service retention.
  4. Solve issues with parts specifying, driving better overall service department efficiency.
  5. Structure pay plans that drive the behaviors required to boost key performance metrics.
  6. Implement a plan to improve the experience at every touchpoint with the customer with goals of improving customer satisfaction, retention and brand loyalty/repurchase.

Objectives such as these only happen through actionable best practices, identified and discussed by an industry expert.

“Your service department is the foundation of the dealership,” said Greg Dryden, Vice President of Client Optimization, Dealer-FX. “Understanding areas of opportunity in your service business is the first step toward improving processes, the customer experience and driving profitability.”

There are two sessions to choose from:

Session 1:
When: Thursday, January 24, 2019
Time: 2:30 PM – 3:30 PM
Where: 3010W
Department: NADA Fixed Ops

Session 2:
When: Saturday, January 26, 2019
Time: 10:30 AM – 11:30 AM
Room: 3011W
Department: NADA Fixed Ops

The Dealer-FX Team will be at the NADA 2019 Expo in San Francisco, January 25-27, 2019, in booth #3625S to demonstrate the features and benefits of ONE Platform to OEMs and dealers.

# # #

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for FCA, Nissan, Infiniti, Toyota, Lexus, Audi, VW, Mitsubishi and several other OEMs in the US and Canada, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON. For more information please visit, dealer-fx.com.

Contact:
Dennis Welsh, Director of Marketing
(877) 493-0039 x216
pr@dealer-fx.com


The NADA Show Expo is the auto industry’s premier marketplace of products, services and technologies specifically targeted to franchised new car dealerships. The Dealer-FX Team will be at the NADA 2019 Expo in San Francisco, January 25-27, 2019, in booth #3625S to demonstrate the features and benefits of ONE Platform to OEMs and dealers.

Year after year, Dealer-FX delivers the best NADA experience. Period.

DEALER-FX AT NADA2019
Jan. 24-27, 2019 | San Francisco
Dealer-FX | Booth 3625S

Thinking Forward with Dealer-FX
Dealer-FX’s commitment to think forward about the future of automotive ownership is an essential part of our philosophy. Indeed, “Thinking Forward” about how technology helps power exceptional experiences is what we do and why we’re able to bring effective technology to dealerships such as ONE Platform. That’s technology that enables you to manage every stage of service  through mobile applications, data-driven insights, and powerful analytics. It’s also an example of how technology is making customers more satisfied, employees more efficient and dealerships more profitable. That’s Thinking Forward — and as the industry evolves toward a more tech-driven future, Dealer-FX will be there to help support, guide and provide the best technology for dealers across North America.

NADA2019 Workshop: Service Department Effectiveness for the 21st Century
Join Greg Dryden, Dealer-FX Vice President of Client Optimization, as he illustrates the changing behaviors of consumers and how dealership service departments can optimize their processes to increase their business. Learn more.

Discover What’s New

Visit us at NADA2019 in booth #3625S and meet the team that is driving innovation in the automotive industry.

BOOK YOUR LIVE DEMO

Dealer-FX Receives Distinction for the Fifth Consecutive Year

Toronto, ON, November 27, 2018 — Dealer-FX announced today that it has been named one of the fastest growing companies in North America in Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America.

Dealer-FX’s President & CEO, Gary Kalk, credits the strength of its OEM partnerships and a commitment to always thinking forward for the company’s continued revenue growth. “At Dealer-FX, we manage every stage of service and the customer experience with mobile applications, data driven insights and powerful reporting,” said Kalk. “This is resonating with our OEM partners and their retailers.”

“Congratulations to the Deloitte 2018 Technology Fast 500 winners on this impressive achievement,” said Sandra Shirai, vice chairman, Deloitte LLP, and U.S. technology, media and telecommunications leader. “These companies are innovators who have converted their disruptive ideas into products, services and experiences that can captivate new customers and drive remarkable growth.”

“Software, which accounts for nearly two of every three companies on the list, continues to produce some of the most exciting technologies of the 21st century, including innovations in artificial intelligence, predictive analytics and robotics,” said Mohana Dissanayake, partner, Deloitte & Touche LLP, and Industry Leader for technology, media and telecommunications, within Deloitte’s audit and assurance practice. “This year’s ranking demonstrates what is likely a national phenomenon, where many companies from all parts of America are transforming the way we do business by combining breakthrough research and development, entrepreneurship and rapid growth.”

Overall, 2018 Technology Fast 500™ companies achieved revenue growth ranging from 143 percent to 77,260 percent from 2014 to 2017, with median growth of 412 percent.

About Deloitte’s 2018 Technology Fast 500™

Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2014 to 2017.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD, and current-year operating revenues of at least $5 million USD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for FCA, Nissan, Infiniti, Toyota, Lexus, Audi, VW, Mitsubishi and several other OEMs in the US and Canada, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON. For more information please visit, dealer-fx.com.

The Dealer-FX Team will be at the NADA 2019 Expo in San Francisco, January 25-27, 2019, in booth #3625S to demonstrate the features and benefits of ONE Platform to OEMs and dealers.

# # #

For Immediate Release
PR Contact: Dennis Welsh, Director of Marketing
Dealer-FX, (877) 493-0039 x217 pr@dealer-fx.com

The partnership ensures tire diagnostic information is provided to all service customers…at check-in

Toronto and Detroit, November 13, 2018 – Dealer-FX, the leading customer experience management provider for automotive OEMs and retailers, has announced the integration of TreadSpec and Groove Glove into the ONE Platform suite of solutions. TreadSpec is a unique VIN-based tire diagnostic system offered by Tire Profiles, the industry-leading provider of tire diagnostic systems.

“With the integration of TreadSpec and Groove Glove, Dealer-FX ensures that every vehicle receives a complete write-up including tire alignment, tread depth, tire pressure, and rotation diagnostics at check-in,” said Gary Kalk, President and CEO of Dealer-FX. “We are committed to integrating with partners like Tire Profiles who provide the data that drives the best dealer and customer experience at every stage of service.”

When customers arrive at the dealership, they simply drive over TreadSpec when entering the service drive. TreadSpec will scan their license plate while important tire diagnostic information is automatically populated in Dealer-FX’s Advisor Check-In and Technician Inspection applications. From there, service advisors can have a more informed conversation with the customer regarding the condition of their tires. With TreadSpec and Groove Glove integrated into ONE Platform, it extends its position as the most comprehensive and convenient service department experience solution available.

“Both TreadSpec and Groove Glove can be easily integrated into a dealer’s current service process and provide convenient tire condition data to predict when tires will need replacement or when the vehicle will need an alignment,” added Tire Profiles CEO, Dave Boyle. “Our partnership with Dealer-FX delivers a demonstrably higher level of convenience and efficiency for both dealers and their customers.”

About Dealer-FX

Dealer-FX is transforming how millions of consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for FCA, Nissan, Infiniti, Toyota, Lexus, Audi, VW, Mitsubishi and several other OEMs in the US and Canada, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON.

About Tire Profiles

Tire Profiles (TPI) headquartered in Irving, Texas, offers best-in-class drive-over and handheld technology for tire and alignment diagnostic systems, called TreadSpec and Groove Glove. These two tire-measurement diagnostic tools have revolutionized the automotive industry.

For more information, visit Tire Profiles online at www.tireprofiles.com.

Dealer-FX Contact:

Dennis Welsh, Director of Marketing

(877) 493-0039 x216

pr@dealer-fx.com

 

Tire Profiles Contact:

Rebecca Larson, Marketing & Communications Manager

(214) 296-0337

rlarson@tireprofiles.com

 

Related Links

Advisor with customer on tablet

Automaker partners with Dealer-FX to provide dealerships in the U.S. with technology needed to deliver an exceptional retail experience

CYPRESS, Calif., October 24, 2018 Mitsubishi Motors North America, Inc. (MMNA) recently partnered with Dealer-FX, the leading Customer Experience Management provider for OEMs and their retailers, to launch an all-new digital platform for Mitsubishi dealers entitled MICAR. MICAR is based on Dealer-FX’s ONE platform, which connects all stages of service and gives customers a completely digital and convenient experience.

The tablet-based system integrates seamlessly with dealer management systems and allows dealerships real-time access to critical data and the most advanced analytics in the industry. MICAR has been rolling out in Mitsubishi dealerships nationwide and MMNA has a goal of enrolling 90 percent of dealerships on ONE Platform by 2020.

“Optimizing the customer experience at our dealerships meant upgrading our systems and equipping our dealers with the tools they need to be efficient, informed and connected to consumers,” said Fred Diaz, President and Chief Executive Officer, MMNA. “Dealer-FX has an established track record of transforming how consumers interact with OEMs and their retailers with ONE platform. They were the ideal partner for us when it came time to develop MICAR to improve both customer satisfaction and dealer financial performance.”

With the MICAR platform, dealership customers get the best digital retail experience possible. Customers can:

  • Utilize convenient mobile and online scheduling, for 24/7 convenience
  • Be greeted by their advisor at their vehicle to conduct a thorough and transparent check-in
  • Maintain ongoing text, phone and email communication during their service visit
  • View Multipoint Inspection results and recommendations on any mobile device
  • Get detailed descriptions of each recommendation (including photos) and easily approve
  • Pay invoices remotely, eliminating the need to wait in line at the cashier, and more

Dealerships using the MICAR platform have experienced a 12 percent increase in Customer Satisfaction Index scores and a 51 percent increase in Customer Pay Sales, as well as numerous efficiency and profitability improvements. MICAR has allowed Mitsubishi to meet the rising bar of customer expectations and ensure they drive away informed, satisfied and eager to maintain their dealership relationship.

“MICAR helps dealers effectively drive service retention and ensures a connected, transparent and efficient customer experience at Mitsubishi dealerships,” said Gary Kalk, CEO of Dealer-FX. “We’re excited to be partnered with MMNA to further grow their business in the USA.”

For more information on Mitsubishi Motors, please visit media.mitsubishicars.com. For more information on MICAR please visit: https://www.dealer-fx.com.

Service Dashboard lets dealerships inform customers exactly where their vehicle is in the service process.  It also enables dealers to consistently meet that expectation. Service dashboard can also send technician recommendations to customers, and handles invoices and receive payments.

 

About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

About Mitsubishi Motors Corporation

Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

About Dealer-FX

Dealer-FX is transforming how millions of consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. We are backed by the strength and resources of HGGC, a private equity firm in Palo Alto, CA.

Our core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for Mitsubishi, FCA, Nissan, Infiniti, Toyota, Lexus, Audi and several other OEMs in the US and Canada, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto. For more information please visit dealer-fx.com, or connect on FacebookTwitter and LinkedIn.

Related Links