One of the benefits of being in the auto business is, well, being in the auto business. Let’s face it: while most other industries spend their days fixing and selling widgets, we get cars, chrome, horsepower
and Auto Shows.
What could be better? Granted, some shows are all about the mainstream. Cars that debut at, say, the Detroit or Chicago Auto Shows are usually meant to sell – and in massive quantities. A big part of the reason why shows are so popular is
That’s not what the Geneva Motor Show is all about – at least for those of us on this side of the pond. While the European show has its fair share of practical debuts, every year there also seems to be a large contingent of wild, crazy and plain awesome special editions. Here are a few stand outs from the just-completed Geneva Motor Show press days:
Golden Sahara II
Audi R8 V10 Decennium
The intent is to “pay homage” to the Audi V10 engine, and this R8 certainly does that – and more. The 620 horsepower V10 engine with bronze-colored highlights is pretty unforgettable. That’s a good thing because with only 222 editions available, your memory – and these images — will have to be enough.
Jeep Wrangler Rubicon 1941
It’s not all sports cars and Speed Racer at Geneva. Case in point: The Jeep Wrangler Rubicon 1941, designed by Mopar with Jeep Performance Parts. Everything here is authentic – and meant for where the pavement ain’t.
2019 Mercedes-Benz S-Class Coupe and Cabriolet Exclusive Edition
On the more practical side, Mercedes-Benz trimmed out the S-Class Coupe and Cabriolet as two stunning special edition vehicles, debuted at Geneva for the 2019 model year. Features include an LED Intelligent Light System with Swarovski crystals, as well as “Exclusive Edition” lettering on the cup holder cover in the center console.
Click here to learn more about Dealer-FX ONE Platform. At Dealer-FX, our mission is to help automotive dealerships transform the customer experience by providing leading-edge marketing services that help to deliver the right message at the right time — via the right digital channel. How can we help you?