Every day, customers come and go through the dealership service drive, the happy result of effective sales and digital marketing efforts that span all aspects of your business. Increasingly, that flow of business is dictated by online activity. Indeed, according to Google, 4-in-5 customers use search engines to find information before making a purchase decision […]
https://www.dealer-fx.com/wp-content/uploads/2018/11/Dealer-fx-Digital-Marketing-sm.jpg7441116Brian Cheehttps://www.dealer-fx.com/wp-content/uploads/2020/04/Dealer-FX-logo-website-2.jpgBrian Chee2018-11-29 22:05:322018-11-30 18:53:30Three Simple Ways Digital Marketing Can Make a Difference to Your Service Drive
In today’s digital world, customers are connected and in control, so it’s no surprise their expectations have changed. To keep customers happy and coming back, dealerships need to think differently about technology, customer touchpoints and service department culture. Service departments should be customer-focused and process-oriented, and leverage technology that allows the entire service department to be connected. […]
https://www.dealer-fx.com/wp-content/uploads/2018/11/iStock-629075456.jpg32834924Brian Cheehttps://www.dealer-fx.com/wp-content/uploads/2020/04/Dealer-FX-logo-website-2.jpgBrian Chee2018-11-09 00:02:582018-11-09 00:07:44Whitepaper: Is Your Service Department Ready to Deliver on New Customer Expectations?
Your service department is the foundation of the dealership. In fact, according to the National Automobile Dealer Association (NADA), 2018 mid-year service and parts sales are up by $1.65 billion when compared to 2017. That usually means that advisors are busy writing orders, and service bays are humming with profitable work. As a result, now […]
https://www.dealer-fx.com/wp-content/uploads/2020/04/Dealer-FX-logo-website-2.jpg00Brian Cheehttps://www.dealer-fx.com/wp-content/uploads/2020/04/Dealer-FX-logo-website-2.jpgBrian Chee2018-11-03 00:44:132018-12-13 23:14:30NADA 2019 Workshop Preview: Greg Dryden Shows How to Improve Service Department Effectiveness
The days are getting shorter, the air crisper, and playoff baseball is at hand. Which means there’s one question on everyone’s mind: Is this when new vehicle sales start to slide, and the Service Department comes in from the bullpen for the save? The answer, apparently, is that it “depends.” Comparing September sales to last […]
https://www.dealer-fx.com/wp-content/uploads/2018/10/iStock-692837788.jpg33775999Brian Cheehttps://www.dealer-fx.com/wp-content/uploads/2020/04/Dealer-FX-logo-website-2.jpgBrian Chee2018-10-13 00:31:372018-10-29 17:33:05Automotive Tech and Trends Round Up: Is Now the Time for a Service Save?
Quick: What’s the top reason for customer dissatisfaction? Unmet expectations. And while failed expectations happen for many reasons, at the core of every disappointing service experience is a breakdown in trust. Whether that happens due to a broken promise time or another example of miscommunication, it still means that an advisor or manager overpromised results […]
https://www.dealer-fx.com/wp-content/uploads/2016/03/2-Handshake-Dealer-FX.jpg14142121Brian Cheehttps://www.dealer-fx.com/wp-content/uploads/2020/04/Dealer-FX-logo-website-2.jpgBrian Chee2018-09-11 21:13:242019-06-17 21:21:51Creating Trust at the Service Drive: Remember the Four Cs