Partnership will launch data-driven analytics products available exclusively on the Dealer-FX platform

Toronto, ON and Concord, MA, January 27, 2017

Dealer-FX, the leading customer experience management platform for automotive OEMs and dealerships, and Carlisle & Company, the leading provider of aftersales strategic guidance and tactical solutions for the world’s leading motor vehicle brands, have formed an exclusive strategic partnership that will bring ground-breaking data and analytical solutions to the automotive industry.

This unique partnership will deliver Carlisle’s deep industry knowledge, proprietary data and analytical expertise through Dealer-FX’s industry-leading technology platform. Dealer-FX manages every touch point within the customer’s service experience, from initial contact through scheduling and every step at the dealership, and then retaining the customer by bringing them back. Incorporating these data-driven insights and customer-specific recommendations into the technology platform that drives a dealer’s service operations gives dealership management unprecedented control over core elements of the business.

The new products will replace stagnant information, guesswork and decades-old rules of thumb with intelligent algorithms that capture real-time data across the Dealer-FX platform, make informed predictions and provide actionable recommendations at every touch point along the customer journey. Dealerships will deliver the next level of personalized experience to each customer, using proprietary algorithms that are aligned with the dealership’s operating and financial objectives.

“We’re incredibly excited about working with the Carlisle team. Its unparalleled industry knowledge and relationships, extensive analytical capabilities and core integrity align perfectly with Dealer-FX’s organization and culture. Together we will deliver completely unique, highly valuable solutions that solve some of the industry’s most persistent problems and give both dealers and OEMs the sophisticated analytical tools that will drive retention and loyalty, which other industries have enjoyed for years,” said Dealer-FX CEO, Gary Kalk.

“The products we’re developing together will unlock billions of dollars of value within dealers and OEM service and sales operations, value that’s currently trapped by legacy systems and inflexible workflows. For years we’ve been looking for the right technology partner with a platform that can collect the right high-quality data, and apply our insights in real-time to benefit both customers and dealers. We’ve finally found that partner in Dealer-FX,” said David Carlisle, Chairman of Carlisle & Co. “This relationship is a game changer for Carlisle & Co. and for the industry.”

Its first product, focused on optimizing customer retention, will predict customer behavior at multiple points along their journey and tailor the service experience to maximize the chance of profitably retaining them. By offering the right actions and incentives at the right points in the customer’s journey, the dealership can drive behavior that benefits both parties, improving retention, CSI, trust, and the customer’s willingness to spend.

Future products, some of which will utilize machine learning technologies, will apply the partnership’s unique capabilities to address service cycle time, dealership throughput and capacity management, supply chain effectiveness and alternative customer satisfaction metrics.

About Dealer-FX

Dealer-FX is transforming how millions of consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. We are backed by the strength and resources of HGGC, a private equity firm in Palo Alto, CA.

Our core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for FCA, Nissan, Infiniti, Toyota, Lexus, Audi, Mitsubishi and several other OEMs in the US and Canada, and has more than 2,000 dealership clients. Dealer-FX is based in Toronto, ON, and maintains an office in Rochester Hills, MI. For more information please visit, or connect on Facebook, Twitter and LinkedIn.

About Carlisle & Company

Carlisle & Company is the preferred provider of aftersales strategic guidance and tactical solutions for the world’s leading motor vehicle brands. The firm’s expertise is in data analytics, consulting, benchmarking, research, operational excellence, and non-profit consulting. Uniting and driving this breadth and depth of expertise is the pursuit of a better customer experience in the OEM channel.

Global OEMs in the automotive, agriculture, commercial truck, construction, diesel engine, industrial products, mining, and power equipment sectors have been coming to Carlisle for over 20 years. Their capabilities are global with a particular focus on North America and Europe. Carlisle & Company’s reputation is built on a history of performance, strong values and culture, integrity, and creativity.

For more information, please visit