ONE Platform Gives GM Dealers Industry-leading Scheduling and Tablet Service Drive Solution

Toronto, September 10, 2019 – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotive OEMs and retailers, announced today that ONE Platform has been Parts iMR Approved in the Service Lane Tools category. This approval allows GM dealers to purchase Dealer-FX’s ONE Platform and receive co-op reimbursement from GM for their investment.

By adopting Dealer-FX’s ONE Platform, GM dealerships can deliver the industry’s best digital service experience. The platform is enhanced by integration with 23 leading DMS vendors and GM data integration.

“It’s clear that General Motors shares our vision for delivering an exceptional dealer service experience and we are delighted to participate in the GM Parts iMR program,” said Dealer-FX President & CEO, Gary Kalk. “With more than 2,500 successful dealer clients, we know ONE Platform will substantially improve dealers’ parts sales, menu and inspection usage, CSI and customer retention while giving its customers the best experience available.”

ONE Platform from Dealer-FX manages the entire customer lifecycle and consists of the following components: Online Scheduler, Appointment Manager, Service Dashboard, Advisor Check-In, Technician Inspection, EasyPay, VIN-Specific Maintenance Menu with pricing, plus the Digital MPI and Dealer Messenger mobile applications. GM dealers can also select optional solutions, including Customer Connect and Digital Marketing Programs, designed to connect with and retain service customers.

Dealer-FX is a GM certified vendor for Service Lane Tools and can be found on GM’s Dealer Vendor Advisor portal, which connects certified vendors with GM Dealers.


About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management and intelligent delivery platform use advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. The company is backed by the strength and resources of HGGC.

Dealer-FX’s core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for Mitsubishi, FCA, Nissan, Infiniti, Toyota, Lexus, Audi, GM, Kia, Hyundai and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON. For more information please visit,

Dennis Welsh, Director of Marketing
(877) 493-0039 x216