About the Dealership

Bellingham Nissan believes in building a strong community by supporting local charities in the Bellingham, WA area. Before going live on the Nissan SWS Program from Dealer-FX, they were using paper forms and their DMS. 


Since launching on the program, Bellingham Nissan has seen an increase across all KPIs, including 41% Maintenance Penetration, which has translated into an increase in Parts and Service revenue. 

From the Dealership

The Nissan SWS Program from Dealer-FX has changed our service process by giving us the technology to communicate with modern-day consumers and provide a truly digital service experience.”

“The largest benefit to our dealership has been using the Digital MPI application to cut down phone calls by adapting our communication methods and texting customers instead. As well, the in-dealership support has been hands down one of the best from a third party I have seen. Phone calls and issues are handled promptly by the Dealer-FX Team!

I would absolutely recommend Dealer-FX to my peers. The Nissan SWS Program from Dealer-FX is a required tool to handle the ever-changing automotive market.”

Nick Poirier, Service Manager
Bellingham Nissa, Bellingham, WA

Get in touch with us today and learn how the Nissan Service Workflow Suite program from Dealer-FX can benefit your dealership: 1-844-647-7888

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Serra Gardendale Kia

About the Dealership

Serra Gardendale Kia is committed to doing “Whatever It Takes” in order to be the best Kia dealership in Alabama. They focus on outstanding customer service, a culture of success for all team members, and long-term customer loyalty.

From the Dealership

“Now in my 7th year as General Manager of Kia Franchises, there has been no greater challenge than raising the bar for customer pay in our service department.  The excuses from my team were endless:

  • “If I do the multi-point, the writer doesn’t sell the recommendations”
  • “If I sell the service, parts can’t deliver fast enough for the customer”
  • “There just isn’t time to sell the multi-point”
  • And my favorite excuse… “Kia customers can’t afford the service”

As a dealer and General Manager, I struggled with these excuses as barriers to raising customer pay dollars and efficiencies for years. Until we partnered with Dealer-FX.”

“Dealer-FX has the tools, technology, systems, and most importantly service, that has helped my service department almost DOUBLE OUR CUSTOMER PAY HOURS PER R.O.”

“Most vendors have a system and most “talk a good game” until you sign the contract. I was most impressed with the service that Dealer-FX provided after the dotted line was signed.  Their team worked with each sub-department until every employee understood, and could be held accountable for, performance and execution. It was almost like having a second Service Director to help with the install and execution.

If you are looking for a true partner to help take your service department to the next level, consider Dealer-FX.”

Andy Fisher, General Manager
Serra Kia, Gardendale, AL

Get in touch with us today and learn how the Kia Service Lane Technology Suite from Dealer-FX can benefit your dealership, call 1-844-647-7888

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About the Dealership

Red Deer Mitsubishi aims to be the best service provider in the industry, aiming to exceed customer expectations for service, quality, and value. They also believe that when you treat people right, they will return. Their results prove that this philosophy is working.


Since migrating to the full MiCAR ONE Platform program, their Maintenance Penetration has almost doubled. They have also seen significant increases in Factory Required Services sold during appointment setting and check-in. 

From the Dealership

“The introduction of MiCAR ONE Platform has rekindled our relationship with the great staff at Dealer-FX! 

Adopting MiCAR ONE Platform empowered us to have the digital technology needed to deliver an exceptional retail experience and improve customer retention. At the same time, it has empowered our customers because they know exactly what services their vehicle requires. 

The program was launched in a systematic way to ensure enough time was provided for each team member to master each phase of the program. As with any launch, there were some initial hiccups. These, however, were quickly identified and resolved by a highly skilled and knowledgeable team.

We recently implemented the Service Dashboard which connects all stages of service and enables us to provide a completely digital and convenient experience to our customers. Our customers love how they can remotely view and respond to multipoint inspection results with the Digital MPI app.”

“Through actual experience and results, we have seen how the MiCAR program can benefit both our dealership and the customer. I would recommend the program to any Mitsubishi dealership.” 

Anthony Locke, Fixed Operations Manager 
Red Deer Mitsubishi, Red Deer, AB 


Get in touch with us today and learn how MiCAR ONE Platform from Dealer-FX can benefit your dealership: 1-844-647-7888