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Ultimately, Big Data means little unless it’s connected to a bright idea that helps customers find more value in their automotive experience.

Some call that integration — connecting dots — and just about everyone calls it good customer service. After all, when the information the customer needs is delivered at the right time, and in the correct way, building relationships and writing repair orders is a natural outcome.

That’s the topic of a new Automotive News post about how the Dealer-FX ONE Platform solution can now integrate with Hunter Technologies’ Quick Check, Quick Check Drive and Quick Tread. According to the post, several dealers had approached the two companies requesting some sort of connection between the two services. What they got was true integration between two disparate and disconnected systems and sets of data. In fact, the partnership, which took months of work to bring together, now creates a real-time customer experience from the moment they drive into the service area to the conversation they have with the service advisor.

That’s not hyperbole — it actually works that away. Hunter’s scanning solution picks up important updates about wheel and tire wear as a customer drives in, and that data is sent to the ONE Platform service. The result? Actionable insights for the customer when they step out of their vehicle. For customers, they get a constructive conversation based on data — not opinions — and a strong set of suggested services. Dealer service managers enjoy RO increases thanks to high-value services like wheel alignments.

Check out the post, here.

What’s Next?

Click here to learn more about Dealer-FX ONE Platform. At Dealer-FX, our mission is to help automotive dealerships transform the customer experience by providing leading-edge marketing services that help to deliver the right message at the right time — via the right digital channel. How can we help you?

Imagine knowing exactly what a customer needs – and how to present it to them – before they even get out of their car.

It almost sounds too good to be true, right? But it’s not. In fact, this recent Automotive News article shows just how real it is – and then some. Written by Alex Kwanten, the post illustrates how vehicle scanners, data, and collaboration between Dealer-FX and Tire Profiles helped meet the RO revenue and customer service needs of Magic Toyota in Washington.

It’s a great example of the practical integration of data in an automotive retail setting – and a healthy preview for what Dealer-FX has coming at NADA 2019.  

Highlights

  • Boost in ROs from 2,000 to 4,500 – without adding staff
  • Reduction of check-in times by three to four minutes
  • Drop in service times by around 18 minutes

Click here to learn more about how Magic Toyota redesigned their service drive – and their fixed ops business – with the addition of technology and integrated data.