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About the Dealership

Serra Gardendale Kia is committed to doing “Whatever It Takes” in order to be the best Kia dealership in Alabama. They focus on outstanding customer service, a culture of success for all team members, and long-term customer loyalty.

From the Dealership

“Now in my 7th year as General Manager of Kia Franchises, there has been no greater challenge than raising the bar for customer pay in our service department.  The excuses from my team were endless:

  • “If I do the multi-point, the writer doesn’t sell the recommendations”
  • “If I sell the service, parts can’t deliver fast enough for the customer”
  • “There just isn’t time to sell the multi-point”
  • And my favorite excuse… “Kia customers can’t afford the service”

As a dealer and General Manager, I struggled with these excuses as barriers to raising customer pay dollars and efficiencies for years. Until we partnered with Dealer-FX.”


“Dealer-FX has the tools, technology, systems, and most importantly service, that has helped my service department almost DOUBLE OUR CUSTOMER PAY HOURS PER R.O.”

“Most vendors have a system and most “talk a good game” until you sign the contract. I was most impressed with the service that Dealer-FX provided after the dotted line was signed.  Their team worked with each sub-department until every employee understood, and could be held accountable for, performance and execution. It was almost like having a second Service Director to help with the install and execution.

If you are looking for a true partner to help take your service department to the next level, consider Dealer-FX.”

Andy Fisher, General Manager
Serra Kia, Gardendale, AL


Get in touch with us today and learn how the Kia Certified Service Lane Technology Suite from Dealer-FX can benefit your dealership, call 1-844-647-7888

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Book a Demo

The Dealer-FX Team is excited to be on hand at the 2019 Kia National Dealer Meeting to demonstrate the features and benefits of ONE Platform to Kia Dealers from across the USA. 

Event Details

Kia National Dealer Meeting 
Wynn Hotel & Resort, Las Vegas, NV 
Wednesday, November 13, 2019 | 11:30 AM PST – 3:30 PM PST 
Dealer-FX | Booth 12 | Kia Car Salon 
Presentation Times: 1:10 PM PST | 2:50 PM PST

“Kia Motors shares our vision for delivering an exceptional dealer service experience and we are delighted to participate in the Kia National Dealer Meeting,” said Dealer-FX President & CEO, Gary Kalk. “With more than 2,500 successful dealer clients, we know ONE Platform will substantially improve Kia dealers’ parts sales, menu and inspection usage, CSI and customer retention while giving its customers the best experience available.”

Service Lane Technology powered by Dealer-FX

ONE Platform from Dealer-FX manages the entire customer lifecycle, increases service revenue and improves CSI scores. It consists of the following components:

  • Online Scheduler
  • Appointment Manager
  • Service Dashboard
  • Advisor Check-In
  • Technician Inspection
  • Digital MPI
  • Dealer Messenger
  • Customer Connect

Learn More About ONE Platform

Book a Demo