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About the Dealership

Serra Gardendale Kia is committed to doing “Whatever It Takes” in order to be the best Kia dealership in Alabama. They focus on outstanding customer service, a culture of success for all team members, and long-term customer loyalty.

From the Dealership

“Now in my 7th year as General Manager of Kia Franchises, there has been no greater challenge than raising the bar for customer pay in our service department.  The excuses from my team were endless:

  • “If I do the multi-point, the writer doesn’t sell the recommendations”
  • “If I sell the service, parts can’t deliver fast enough for the customer”
  • “There just isn’t time to sell the multi-point”
  • And my favorite excuse… “Kia customers can’t afford the service”

As a dealer and General Manager, I struggled with these excuses as barriers to raising customer pay dollars and efficiencies for years. Until we partnered with Dealer-FX.”


“Dealer-FX has the tools, technology, systems, and most importantly service, that has helped my service department almost DOUBLE OUR CUSTOMER PAY HOURS PER R.O.”

“Most vendors have a system and most “talk a good game” until you sign the contract. I was most impressed with the service that Dealer-FX provided after the dotted line was signed.  Their team worked with each sub-department until every employee understood, and could be held accountable for, performance and execution. It was almost like having a second Service Director to help with the install and execution.

If you are looking for a true partner to help take your service department to the next level, consider Dealer-FX.”

Andy Fisher, General Manager
Serra Kia, Gardendale, AL


Get in touch with us today and learn how the Kia Service Lane Technology Suite from Dealer-FX can benefit your dealership, call 1-844-647-7888

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