Results
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43%
increase in average $ sold during check-in
since February 2019, the first year on the platform
New Port Richey, FL
Friendly Kia has served New Port Richey since 1998. It signed up for the Service Intelligence Platform™ from Dealer-FX in February 2019.
The gain is at check-in, not at the desk
Average dollars sold during check-in rose 43% in the first year. Service Director John Schmidt puts it down to what the advisor can show at the vehicle.
“The greatest benefit we have seen would have to be the ability to present VIN-specific services which have had a direct impact on our CP Dollars per RO. In addition, the ability to take pictures of prior damage during the walkaround is amazing and has saved us money on several occasions.”
A younger customer, met where they are
“[The Service Intelligence Platform] by Dealer-FX has helped raise our level of consistency and professionalism. Our customers love it and we can see we are now appealing to a younger market.”
Internet Marketing Director Tyler Holt reports the same of the marketing side: a more flexible program and better reporting than the competitive products the store had used before.
"[The Service Intelligence Platform] by Dealer-FX has helped raise our level of consistency and professionalism. Our customers love it and we can see we are now appealing to a younger market."