Jim Burke Nissan · Nissan

Jim Burke Nissan: 33% more sold at check-in

Dollars sold during check-in up 33% since 2017, with tire tread results reaching the inspection automatically rather than by hand.

Results

  • 33%

    increase in $ sold during check-in

    since the 2017 implementation

Alabama

Jim Burke Nissan serves the Hoover and Tuscaloosa region of Alabama. It implemented the NCAR Service program from Dealer-FX in 2017 — the Nissan-branded delivery of what is now the Service Intelligence Platform™. Dollars sold during check-in are up 33% since.

Service Manager Ronald Toelken’s comments below are from a filmed interview.

The tire reading arrives before the advisor does

“One of the great things is the integration with Tire Profiles. We’ve got a unit the customer drives over as they come in the service lane. It does two things by the time the customer gets to the other side of the drive-in: They’ve got a text message with the results of their tire tread depth inspection and it directly communicates with Dealer-FX to the multi-point inspection. So the results are already there. We don’t have to rely on the technician doing it manually. It’s 100% done by the time they get the car.”

Technician speed is the profit lever

“One of the great things about it is the speed for the technicians. Everybody knows in a tech’s world, time is money. At the end of the day, when I can make them faster, profit is much better.”

"If I was a dealer looking for a solution to help make my technicians faster and to help my profitability, I would definitely choose Dealer-FX."
Ronald Toelken Service Manager Jim Burke Nissan

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