Results
-
116%
increase in $ per repair order
as reported in 2020
St Marys, PA
St. Marys Chevrolet is a small-town store with a large community focus. It moved onto the Service Intelligence Platform™ from Dealer-FX in 2020, after its sister store, St Marys Chrysler, had run wiADVISOR for three years.
Moving off a platform that was not being used
“Before Dealer-FX, we were on a competitive solution that was expensive and not user friendly. Our other store, St Marys Chrysler, has been on the wiADVISOR Program from Dealer-FX for over three years now. We saw the value it delivered and wanted the same system for our store.”
The soft sell, repeated
“We like the soft-sell approach that [the Service Intelligence Platform] provides by presenting Factory Required Maintenance and Dealer Recommended Services to customers at every stage of the service process. By the time the Service Advisor or Technician makes an additional service recommendation, the customer has already seen it a few times — makes our job a lot easier!”
Dollars per repair order rose 116%, with hours per repair order and maintenance penetration also up. Fixed Ops Director Bill Wolfe credits the store’s Dealer Principal, Brian Wasko, and what he calls the 300 Rule — present 100% of products to 100% of people 100% of the time.
"[The Service Intelligence Platform] from Dealer-FX makes us accountable because it forces our entire team to follow the process with every customer."