Results
-
31%
increase in maintenance penetration
as reported in 2020
-
12%
return visits on previously declined repairs
as reported in 2020
Cleveland, TN
Crown Chrysler Dodge Jeep Ram was an early adopter, signing up for wiADVISOR in 2012 and upgrading to wiADVISOR 3.0 in September 2018 — the Stellantis-branded delivery of what is now the Service Intelligence Platform™. It won a DealerRater Consumer Satisfaction Award in 2019.
Inspections completed, recommendations delivered
“Now into my 3rd year as a Service Director, I have faced the challenge of ensuring multi-point inspections are completed as well as consistently getting recommendations to the customer in a timely manner. With wiADVISOR 3.0 we have become more productive on our service drive as well as in our shop.”
Declined work, followed up automatically
The store’s most transferable result is on work customers had already turned down.
“[…] they helped me set up a follow-up email to every customer offering a discount on the repairs they declined. That alone has given us around a 12% return visit for repairs that we would not have had, and I did not have to spend time calling up those customers or sending out flyers.”
Maintenance penetration rose 31%. Service Director Larry Dales notes the store had tried three competing programs in the preceding two years.
"wiADVISOR is the best program we have ever used and the support is like nothing I have ever experienced."