Service Marketing

Declined work and lapsed customers, followed up every time.

Bringing service customers back: declined work, missed appointments and lapsed customers, targeted from repair order history rather than a generic list.

How to get it

Service CRMAdd-on

Due-for-service, declined-service, missed-appointment and thank-you campaigns by email, text and BDC call list — targeted by vehicle and service history, and reported back to the repair order.

Included in Service CRM, Service CRM+

2 options available

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What it covers

  • Timeslot Discounting
    Quiet hours offered at a price rather than left as idle bays.
  • Declined Services Queue
    Declined work held as an opportunity, and followed up.
  • Monthly ROI reporting
    Monthly reporting on who came in and what they spent, campaign by campaign.
  • Prebuilt campaigns
    A standard campaign set, ready to send without building anything first.
  • Unlimited email sends
    Email campaigns sent from the service record, with no cap on volume.
  • Outbound call campaigns
    Call lists built from the campaign, worked in the BDC queue.
  • Campaign performance reporting
    Sends, opens, replies and bookings, reported per campaign.
  • Built-in HTML email editor
    Campaign templates edited in place, without a designer.
  • Campaign scheduling
    Campaigns set to send on the date and cadence you choose.
  • Target by vehicle and service history
    Audiences built from make, model, mileage and past service.
  • Location-based targeting
    Audiences narrowed by ZIP code or distance from the dealership.
  • Build and manage BDC call scripts
    Scripts set per campaign, so every agent says the same thing.
  • Custom list import
    Your own list uploaded and matched against the service record.
  • Inbound call follow-up
    Calls back into the dealership tracked against the campaign that prompted them.
  • Multi-channel campaigns
    One campaign sent by email, text and call, in the order you set.
  • Unlimited text campaigns
    Text campaigns sent from the dealer's number, with opt-out held and no send cap.
  • Service-level targeting
    Audiences built from the specific service a vehicle is due for.
  • Embedded video support
    Video placed in the campaign itself, not linked away from it.
  • Open-recall targeting
    Audiences built from open recalls on the vehicles in your database.
  • Dedicated marketing consultant
    A marketing consultant who builds and reviews the campaign plan.
  • Quarterly performance review
    A consultant reviews campaign results with you every quarter.
  • Strategic planning
    A marketing plan built with you and then run for you: campaigns chosen, messages written, results reported.
  • Creative design support
    A designer builds the campaign artwork and email layout for you.
  • Quarterly custom campaign
    One campaign a quarter, built for your promotion, recall or season.
  • Built & managed campaigns

What it connects to