When tech companies say your data is in the cloud, or that you can work in the cloud, it has nothing to do with white fluffy things in the sky. Your data isn’t actually soaring alongside aircraft or in the wind. It has an actual home. It’s stored somewhere — lots of somewheres — and a network of servers find what you need and deliver it.
The cloud refers to software and services that run on the Internet, instead of locally on your computer. Most cloud services can be accessed through a Web browser like Firefox or Google Chrome, and some companies offer dedicated mobile apps.
The advantage of the cloud is that you can access your information on any device with an Internet connection.
How does the cloud impact your dealership’s operations? Many dealerships already use cloud-based systems including their DMS and CRM. Implementing cloud-based systems can offer your dealership the following advantages.