Customer retention is one of the biggest challenges facing modern dealerships, particularly in fixed ops. Studies show over 71% of new car purchasers defect from OEM service for 3rd party shops once the warranty expires. How do you reverse the trend? Timely, personalized customer communication.
Most customer marketing programs that are pitched to dealerships these days are nothing more than asset libraries. The onus is firmly on you and your team to select, customize and deploy each piece of communication. Who’s got the time for that? Plus, very few feature any reporting, making it impossible to determine the ROI of your marketing investment.
Total Service Marketing is different. Our program is proactively managed by digital marketing experts, backed by a custom design studio. Spearheaded by our team, you generate perfectly timed, highly personalized and precisely targeted email and text campaigns that utilize precise data from your ONE Platform solution to deliver the right message at exactly the right time.