Today’s proven customer retention tool
Today’s proven customer retention tool
Personalized, perfectly timed customer loyalty marketing
Customer retention is one of the biggest challenges facing modern dealerships, particularly in fixed ops. Studies show over 71% of new car purchasers defect from OEM service for 3rd party shops once the warranty expires. How do you reverse the trend? Timely, personalized customer communication.
Most customer marketing programs that are pitched to dealerships these days are nothing more than asset libraries. The onus is firmly on you and your team to select, customize and deploy each piece of communication. Who’s got the time for that? Plus, very few feature any reporting, making it impossible to determine the ROI of your marketing investment.
Total Service Marketing is different. Our program is proactively managed by digital marketing experts, backed by a custom design studio. Spearheaded by our team, you generate perfectly timed, highly personalized and precisely targeted email and text campaigns that utilize precise data from your ONE Platform solution to deliver the right message at exactly the right time.
Outbound marketing that outperforms
Grow Retention & Revenue
Recover lost customers. Re-book missed appointments. Launch tactical promotions. Every campaign leverages unique data points to re-engage customers
Campaign Management
TSM is proactively managed – and executed – by a dedicated digital marketing team, backed by full service custom design.
Monthly ROI Reporting
Each month, receive a report on every campaign, including customer visits, average customer spend and other highly relevant KPIs.
Total Service Marketing includes campaigns that run daily and weekly to reach specific segments of your database. You can also add custom campaigns to promote service specials, tire offers, accessories, seasonal promotions, and more. All communications leverage the most accurate and real-time information in your Dealer-FX solution to ensure we reach the right customers, at the right time, with the right message.
Let’s Talk ROI
Dealerships that utilize Total Service Marketing earn over $39 in Customer Pay ROs for every $1 they invest. What’s more, that can translate into upwards of $7,500 more in revenues each month. At a more granular level, industry standard open rates for email marketing campaign come in at around 20%. For TSM? It’s double that – 40%!
Here are just a few of the customized and personalized campaigns the TSM Team specializes in:
- Lost or Potentially Lost Customer
- Declined Service Follow-Up
- Service Reminder & Service Thank You
- Missed Appointment Follow-up
- Timeslot Discounting
- Online Scheduling Promotion
- Dealership Service Offers (Tires, Batteries, Filters, Wiper Blades)
- Custom Campaigns: Specialized Objectives & Goals
Proactive management. Perfectly timed messaging. Robust reporting.
Get the marketing solution that works.