Dealer-FX is ready to provide complete digital marketing services for Mitsubishi Motors Dealer network in Canada.

Toronto, May 14, 2019 — Dealer-FX, the leading customer experience management provider for automotive OEMs and retailers, today announced their selection as a preferred partner of Mitsubishi Motors Canada Tier 3 marketing.

“Nearly 90% of vehicle shoppers do some research online before actually setting foot in a store. It’s crucial for dealers to be in front of potential buyers at all steps in the purchase decision process,” said Gary Kalk, President & CEO of Dealer-FX. “We’re pleased to extend our existing relationship with Mitsubishi Motors Canada in providing proven digital marketing solutions for their dealer network.”

Dealer-FX makes it easy to build strong relationships through data-driven and on-target social and digital programs designed to connect with customers. Because customer connections are the lifeline of successful dealerships, effective digital marketing is key to making those connections permanent. Dealer-FX works directly with each dealership to understand its unique positioning to build an effective marketing strategy to engage their audience. Among the advertising solutions available to Mitsubishi Motors dealers in Canada are Social Media Advertising, Search Engine Marketing, Social Media Management, Email Marketing, Conquest Email Marketing and Reputation Management.

“We are pleased to announce that Dealer-FX is now a preferred partner of Mitsubishi Motors Canada marketing,” said Steve Carter, Director of Marketing, Mitsubishi Motor Sales of Canada, Inc. “Creating a premium digital experience for our customers from corporate to the dealership that is easy-to-use, informative and rich in content is important to the overall customer experience at Mitsubishi Motors. Dealer-FX helps us achieve these goals by helping us to provide a seamless end-to-end digital journey.”

Dealer-FX has been an existing partner of Mitsubishi Motor  Sales of Canada, Inc. for the last nine years, powering MiCAR, an after-sales technology platform, in addition to providing various digital marketing programs at both the Tier 2 and Tier 3 levels.

About Dealer-FX

Dealer-FX is transforming how consumers interact with automotive brands and their retailers. Our customer experience management platform uses advanced data analysis and mobile applications to deliver convenience, transparency and trust to consumers, and increased efficiency, profitability, retention and brand loyalty to OEMs and dealers. We are backed by the strength and resources of HGGC, a private equity firm in Palo Alto, CA. Our core offering, ONE Platform, is comprised of seven components, which along with the Service Dashboard, manage the entire service experience from initial contact through drive-off and to next visit. It delivers the best dealer service experience. Period.

Dealer-FX is the exclusive or preferred service technology provider for Mitsubishi, FCA, Nissan, Infiniti, Toyota, Lexus, Audi and several other OEMs in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto. For more information please visit, or connect on Facebook, Twitter and LinkedIn.

Dealer-FX Contact
Dennis Welsh, Director of Marketing
(877) 493-0039 x216

About Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

Michelle Lee-Gracey, Manager, Public Relations
Mitsubishi Motor Sales of Canada