Cost-Effective Training Unlocks
Dealership BDC Revenue Opportunities

Common Challenges of a Dealership BDC

Traditionally, dealerships have relied on their BDC teams to manage vital customer interactions — from handling inbound service calls to setting appointments. However, this operational structure is often not supported by adequate investment or processes. Some of the most common hurdles dealerships face include:

• High staff turnover:
  Retaining skilled BDC personnel is an ongoing challenge, leading to service inconsistencies
• Lack of specialized training:
  Many BDC employees are expected to deliver results with minimal onboarding or development, leaving them underprepared
• Fragmented systems:
  Early BDC functions relied on disconnected tools like handsets, tick-sheets, and scheduling through outdated dealership management systems (DMS), creating inefficiencies and errors

These common challenges often result in underwhelming performance, leaving dealership leaders to question whether their dealership BDC is worth the investment. But discarding a BDC altogether isn’t the answer. The solution lies in strategic improvements that bring consistency, reliability and measurable success to the table.

“Blueprint has enabled our entire team to better understand their roles & see the value in what they do. As a result, our customers feel more valued & appreciated in the way they are served.” Chris Tropiano EVP, BRAM AG

Why Training Is a Game-Changer for BDCs

There is a clear connection between a well-trained BDC and dealership profitability. Specifically, every call answered professionally, every follow-up completed promptly and every customer interaction resolved smoothly is an opportunity to strengthen loyalty and drive revenue.

On the other hand, missed calls, unresolved inquiries and poorly handled objections are almost guaranteed to push customers toward your competition.

Investing in training solves these issues by:

• Boosting employee confidence:
  Well-trained team members feel more capable and perform more effectively
• Increasing appointment conversion rates:
  Training equips staff with the skills to turn inquiries into appointments more consistently
• Enhancing customer engagement:
  When customers encounter knowledgeable and helpful representatives, they’re more likely to return

The Full Potential of your Dealership BDC

Many dealerships now recognize the need to prioritize training and optimization to unlock their BDC’s full potential. Blueprint’s Service Boot Camp is a great way to get started. It offers an affordable, streamlined way to elevate BDC performance – all in just one day.

Service Boot Camp focuses on three critical skill areas:

1. Call Calibration:
   Employees learn how to handle calls with precision, ensuring that each customer receives consistent, high-quality service
2. Inbound Phone Techniques:
   Training focuses on making every call count, with techniques that guide conversations toward successful outcomes
3. Overcoming Objections:
   Employees are equipped to confidently address hesitant customers and turn skepticism into scheduled appointments

What sets Service Boot Camp apart is its accessibility. It’s designed for anyone who communicates with customers, whether they’re BDC agents, service advisors or frontline staff. That means dealerships can evaluate and elevate the team’s skill set without breaking the bank.

For modest-sized dealership BDC teams specifically looking to improve call quality, Phone Skills – Blueprint’s essential enhancement program – is a cost effective solution that delivers foundational call-handling skills without full certification.

The Next Step for your Dealership BDC

For dealerships challenged with underperforming BDCs or wondering how to take their team to the next level, the solution is simple: Invest in your people. When dealerships make thoughtful investments in training and systems, the payoff is exponential. Whether they choose the focused, results-driven approach of Service Boot Camp or the more foundational strategies of Phone Skills training, dealers are equipping their teams to deliver at peak performance.

Additionally, don’t wait for lost opportunities to pile up. Make your BDC a priority today. By prioritizing development now, your dealership is setting the stage for bigger wins tomorrow.