Straightline's Success Story

wiADVISOR has Straightline’s service metrics moving upward, including an 82% increase in maintenance penetration

About the dealership

Straightline Chrysler Jeep Dodge Ram prides itself on excellent customer service, transparency, and having Dodge – their dealership dog. They are a full-service dealership in Fort Saskatchewan, Alberta and signed up for wiADVISOR in 2018.

Dealer Profile

  • Business Centre: Western
  • Service Advisors: 2
  • Technicians: 6
  • DMS Provider: PBS


Since implementing the wiADVISOR Program, Straightline Chrysler Dodge Jeep Ram has achieved some impressive results.


increase in maintenance penetration
2019 vs. 2020


avg $ sold during check-in
2019 vs. 2020

From the Dealership

“We wanted an end-to-end solution that was transparent, efficient, and one that enhanced the customer experience. wiADVISOR has done just that. It provides a complete walk-around, a thorough inspection process, and a simple, modern way to communicate with our customers.

wiADVISOR’s Field Team has been instrumental in bringing the program to life for our dealership. If you are not already on the wiADVISOR, what are you waiting for?”

Dale Rohatynski, Service Manager
Straightline Chrysler Dodge Jeep Ram, Fort Saskatchewan, AB

Enroll today

wiADVISOR will transform your dealership and give your employees the tools they need to satisfy customers while also driving higher revenue and profits. All of the new features seamlessly integrate into the current wiADVISOR solution, providing superior visibility while giving you the best analytics in the industry. wiADVISOR enables you to effectively communicate with customers and your Service Department, optimizing the dealership experience.

Enroll today

Read success stories of our happy customers