Jeep Chrysler Dodge Ram Fiat of Ontario Turns Data Into Service Opportunities With Total Service Marketing
About the dealership
Jeep Chrysler Dodge Ram Fiat of Ontario has been awarded the Customer First Award for Excellence from 2017-2020. This award is given to dealers who have achieved the highest level of Customer Experience recognition from Stellantis and is certified by J.D. Power.
Dealer Profile
- DMS Provider: CDK
- Region: California
- Service Advisors: 10
- Technicians: 37
Total Service Marketing
Jeep Chrysler Dodge Ram Fiat of Ontario recently took their wiADVISOR Program to the next level by adding Total Service Marketing. This fully-managed marketing program leverages the most current and accurate data from wiADVISOR to communicate with service customers through text and email.
The Dealership’s marketing campaigns focus on customer retention and growing appointments and have implemented these campaigns, which are sent to segments of their database based on specific criteria:
- Reminders to book service
- Follow up on missed appointments
- Win-back promotions for lost customers
- Online scheduling promotion
- Declined service follow-up
The Total Service Marketing team works closely with management to custom design emails, develop content and offers, and manage all of the setup and execution. Monthly ROI meetings and reports ensure the program is delivering the expected results.
Results
Over the last several months Jeep Chrysler Dodge Ram Fiat of Ontario has achieved great results with the Total Service Marketing program – increasing utilization of their online scheduler, consulting on ways to better utilize wiADIVSOR tools to improve campaign results, and most notably, they are consistently seeing a 30:1 monthly ROI!
30:1
ROI
Q2 2021
From the Dealership
“We made the decision to switch to Total Service Marketing from another vendor due to poor service, however Dealer-FX’s competitive pricing was just another bonus for us.
The setup and transition to Dealer-FX was exceptionally smooth and the team is amazingly easy to work with andwell organized. The follow-up/follow-thru from the Total Service Marketing team has been nothing less than stellar.
I would recommend the Total Service Marketing program to any dealership that is currently using wiADVISOR. We are extremely happy with the results we have achieved through our marketing outreach.”
Kirk Irvine, Director of Fixed Operations
Jeep Chrysler Dodge Ram Fiat of Ontario. Ontario, CA
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