What’s hurting dealerships more? Lack of technicians? Or lack of determination to avert the crisis?

What’s hurting dealerships more? Lack of technicians? Or lack of determination to avert the crisis? Enough ink has been spilled on reporting, measuring and fretting over the current automotive technician shortage to fill a dump truck. While the solutions posed to address the crisis are many ...

2024-03-11T16:20:52-04:00

BDC Evaluation: The cure for performance anxiety.

BDC Evaluation: The cure for performance anxiety. How expert analysis and recommendations sets any BDC up for success. Performance reviews. For employees, they’re a common practice to recognize exceptional – or lacking – performance. Yet when it comes to a business development center (BDC), many dealerships ...

2023-07-21T15:35:53-04:00

Service lane software: Only as good as the people behind it.

Service lane software: It's only as good as the people behind it. Why support and training is a critical purchase criteria. After months of leafing through promotional materials and digesting endless demos, you’ve finally selected an exciting new service lane software solution for your business. Hold ...

2023-07-04T09:46:02-04:00

Personalized marketing: How to overcome challenges to win revenue & retention

Personalized marketing: How to overcome challenges to win revenue & retention. Personalized marketing is the buzzword of the day. For good reason. Ecommerce powerhouses like Amazon and Netflix exposed its virtues to a massive, pandemic-fueled online audience. It’s no longer a consumer wish – it’s now ...

2023-07-04T09:50:31-04:00

Why recruiting is the #1 factor in BDC success.

Why recruiting is the #1 factor in BDC success. Collaboration with a BDC recruiting specialist makes all the difference.   Hiring the right people is the foundation of a high performing Business Development Center (BDC). What exactly defines these “right people”? Automotive know-how? Call center experience? ...

2023-07-04T09:50:54-04:00

There’s no mystery to customer retention marketing.

There's no mystery to customer retention marketing.  The Lifecycle approach is the best way to build relationships. For most products, your relationship with the brand ends with the purchase. A new vehicle, however, requires regular maintenance, updates and more. Every purchase must be viewed as a ...

2023-07-04T09:51:15-04:00

Breaking the Barrier to Fixed Ops Change

Breaking the Barrier to Fixed Ops Change Does the real obstacle to improving customer experience lie within? Friedrich Nietzsche, the renowned German philosopher once said, “you yourself will always be the worst enemy you can encounter.” Exterior challenges like new market disruptors and rapidly shifting customer expectations ...

2023-01-27T11:00:01-05:00
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