Mining your CRM for Gold.
Here’s the good news. Your dealership already has a prized store of data on existing customers – your CRM. And it’s most valuable when a BDC Manager leverages it to reach out effectively at every stage of the customer journey. Nurturing relationships within your CRM – data mining as it’s commonly referred to – is a huge opportunity to increase profitability and keep customer costs down. Plus, there’s an added bonus. The dealership can achieve better results from digital marketing efforts. Sure, data mining may sound complex, but you don’t have to be a data scientist to unlock nuggets of gold from your CRM. A properly trained and managed high performance business center team can determine where a customer stands in their vehicle ownership journey, then arm agents with sales or service messages that possess a greater chance of resulting in a sale.