There’s no mystery to customer retention marketing.

There's no mystery to customer retention marketing.  The Lifecycle approach is the best way to build relationships. For most products, your relationship with the brand ends with the purchase. A new vehicle, however, requires regular maintenance, updates and more. Every purchase must be viewed as a ...

2023-03-20T08:47:14-04:00

Breaking the Barrier to Fixed Ops Change

Breaking the Barrier to Fixed Ops Change Does the real obstacle to improving customer experience lie within? Friedrich Nietzsche, the renowned German philosopher once said, “you yourself will always be the worst enemy you can encounter.” Exterior challenges like new market disruptors and rapidly shifting customer expectations ...

2023-01-27T11:00:01-05:00

Hidden Benefits of Online Scheduling Software

Hidden Benefits of Online Scheduling Software Selecting the right fixed ops solution depends on understanding them. With stretched shop capacity, staffing issues, increased recalls and more, it's natural for Service Department Managers and Advisors to view appointment scheduling software as simply a mechanism to manage daily ...

2023-01-27T11:06:27-05:00

Service Status Updates: Why Today’s Customer Craves Them

Service Status Updates: Why Today's Customer Craves Them Powerful emotions make this feature a fixed ops must-have. The fear of the unknown. It’s one of our most basic and primal emotions. Researchers define it as being afraid of something we have no information about or no ...

2023-01-27T11:02:52-05:00

Mitsubishi Motors Launches Digital Customer Experience Management Platform

Automaker partners with Dealer-FX to provide dealerships in the U.S. with technology needed to deliver an exceptional retail experience CYPRESS, Calif., October 24, 2018 – Mitsubishi Motors North America, Inc. (MMNA) recently partnered with Dealer-FX, the leading Customer Experience Management provider for OEMs and their retailers, to launch an all-new digital platform for Mitsubishi dealers […]

2020-09-09T15:10:02-04:00

Three Questions to Ask About Service Dashboard…and One Special Feature

The service journey can be fast-paced and complicated. One missed appointment, a broken promise time or confused communication can lead to missed steps and a poor customer experience. The pace of service retail in this digital-driven and on-demand market places a premium on efficiency and creates a need to build an automated monitoring, communication, and […]

2020-09-03T15:43:12-04:00

Here are a Few Customer Experience Lessons from Apple’s Trillion-Dollar Journey

On August 2, Apple became the first U.S. company to reach a $1 trillion market valuation. In doing so, it crossed an interesting threshold once thought unattainable, at least for anything other than a global energy company. But then again – was anyone really surprised? Probably not. Apple is unique, after all, a public showcase […]

2020-09-03T15:39:50-04:00
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