Service Status Updates: Why Today's Customer Craves Them Powerful emotions make this feature a fixed ops must-have. The fear of the unknown. It’s one of our most basic and primal emotions. Researchers define it as being afraid of something we have no information about or no ...
What is the ROI of your service marketing efforts? Now is the time to capitalize on all revenue opportunities. If you aren’t following up with every customer that declines services, misses appointments, is overdue for service, or is not returning for service, you are losing out. WEBINAR Ashleigh Dungan, Business Development Manager at Dealer-FX, covers: How […]
Learn How ONE Platform Can Help Your Dealership Navigate COVID-19 During this challenging time, you can be confident that Dealer-FX will continue to deliver the support and commitment you have come to expect. Keeping the safety of your customers and employees top of mind, ONE Platform offers many tools that provide a safe, no-touch service […]
Using digital images and video to show needed service is just the start of what technology can do in terms of showing a customer the true and urgent service needs of their vehicle. Today, software is available that accesses data from the VIN, dealership management system and automaker database.
Every turn of the calendar sees its share of new technology solutions and ideas. It’s an incremental evolution of technology and human advancement, the process of which washes out the bad ideas and strengthens solutions that offer value to customers, dealers, and shop owners.
Your service department is the foundation of the dealership. In fact, according to the National Automobile Dealer Association (NADA), 2018 mid-year service and parts sales are up by $1.65 billion when compared to 2017. That usually means that advisors are busy writing orders, and service bays are humming with profitable work. As a result, now […]
On August 2, Apple became the first U.S. company to reach a $1 trillion market valuation. In doing so, it crossed an interesting threshold once thought unattainable, at least for anything other than a global energy company. But then again – was anyone really surprised? Probably not. Apple is unique, after all, a public showcase […]
What’s the fastest way to get a “no” from the customer? Ask them to buy a service they don’t understand. It seems like a pretty simple mistake to avoid, right? Yet often, service advisors fall into the trap, mostly because they’re busy or not armed with the latest vehicle information. And when it happens, they […]
A Disruptive Transformation, and a Golden Opportunity Automotive retailers and service professionals face a disruptive transformation. Indeed, while the business of selling and servicing cars seems to be moving at the pace of “business as usual,” around the bend lies one of the most challenging times since the 2009 recession. Consider: Today’s balky, downshifting market, […]
Porsche Introduces Its ‘Live Look’ Technician Platform Porsche just introduced the long-awaited Google Glass concept to automotive technicians, bringing a media darling technology to dealership service shops. Can this transform the technician experience or is it just more cool technology looking for an application? Named Tech Live Look, it features projection technology and high-quality, lightweight […]