Personalized marketing: How to overcome challenges to win revenue & retention

Personalized marketing: How to overcome challenges to win revenue & retention. Personalized marketing is the buzzword of the day. For good reason. Ecommerce powerhouses like Amazon and Netflix exposed its virtues to a massive, pandemic-fueled online audience. It’s no longer a consumer wish – it’s now ...

2023-07-04T09:50:31-04:00

Why recruiting is the #1 factor in BDC success.

Why recruiting is the #1 factor in BDC success. Collaboration with a BDC recruiting specialist makes all the difference.   Hiring the right people is the foundation of a high performing Business Development Center (BDC). What exactly defines these “right people”? Automotive know-how? Call center experience? ...

2023-07-04T09:50:54-04:00

There’s no mystery to customer retention marketing.

There's no mystery to customer retention marketing.  The Lifecycle approach is the best way to build relationships. For most products, your relationship with the brand ends with the purchase. A new vehicle, however, requires regular maintenance, updates and more. Every purchase must be viewed as a ...

2023-07-04T09:51:15-04:00

Breaking the Barrier to Fixed Ops Change

Breaking the Barrier to Fixed Ops Change Does the real obstacle to improving customer experience lie within? Friedrich Nietzsche, the renowned German philosopher once said, “you yourself will always be the worst enemy you can encounter.” Exterior challenges like new market disruptors and rapidly shifting customer expectations ...

2023-01-27T11:00:01-05:00

Hidden Benefits of Online Scheduling Software

Hidden Benefits of Online Scheduling Software Selecting the right fixed ops solution depends on understanding them. With stretched shop capacity, staffing issues, increased recalls and more, it's natural for Service Department Managers and Advisors to view appointment scheduling software as simply a mechanism to manage daily ...

2023-01-27T11:06:27-05:00

Dealer-FX Launches Experience

Essential Tools to Deliver an Exceptional Customer Experience During and Post COVID-19. Dealer-FX, the digital transformation and customer experience management leader for automotive retailers and OEMs, announced the launch of Experience today, a new offering that makes appointment scheduling and service check-in easy for the vehicle owner while making appointment management and customer communication simple […]

2020-09-21T19:41:02-04:00
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