The content creation & management challenge
So it’s clear that consumers want personalized communication. The challenge comes in putting the strategy into action. Relevant, fresh creative content fuels personalized messaging. Producing and managing it requires a commitment. Most OEMs have recommended or mandated marketing programs that are meant to help. However, the onus is often on a designated person to sift through creative templates, images and other creative elements to build templates, not to mention expertly leverage DMS data to align messaging each customer’s unique vehicle situation. All very time-consuming.
“It takes experienced marketers to set up, deploy, and manage personalized campaigns”, states Tina Mitsilios, Sr. Digital Marketing Specialist with Total Service Marketing at Dealer-FX. “A great alternative is a program like ours, which includes professional digital marketers backed by a dedicated design studio and monthly ROI reporting – all at a really affordable monthly fee.”